ShopConnection

  • How We Drive Google Reviews For Your Business

    We’re happy to let you know that starting in June, the SocialCRM service will be turning on a new automatic email campaign that is triggered whenever a consumer gives their visit at your shop a five-star rating. This new “smart email” is included at no charge for all SocialCRM customers. With over 65% of all […]

  • NEW – SocialCRM Integration Shooting For the Stars

    NEW – SocialCRM Integration Shooting For the Stars There are impressive new improvements for Mitchell 1 SocialCRM customers who are also using the Manager SE product. SocialCRM results are now only one click away inside the Manager SE dashboard, and consumer review notifications are indicated with a star above the buttons. Starting with the free Manager […]

  • Fixing the Customer Before and After Fixing the Car

    Fixing the Customer Before and After Fixing the Car I’ve often heard shop owners talking about “fixing the customer” before fixing the car. What I think they were saying was that sometimes the customer was “broken” because they had not yet figured out how they were going to manage their busy day without their vehicle. […]

  • The Perfect Email Campaign

    The Perfect Email Campaign I once had a shop owner describe to me his perfect email campaign. The campaign would look at all the vehicles in his shop management software and send an email to the owners of the ones that were due for their timing-belt replacement service. He followed this with the fair yet […]

  • Is Your Website Stuck in The Dark Ages?

    Is Your Website Stuck in The Dark Ages? Whether you are designing a new website, or updating your current one, it’s important to keep current trends in mind. As technology evolves, so do the rules revolving around it. What was cutting edge a few years ago may be outdated now. Remember when DVDs and DVD […]

  • Your Consumer Reviews Are Now Being Distributed

    Your Consumer Reviews Are Now Being Distributed Consumer Reviews – The Swiss Army Knife of Marketing It’s difficult to overstate the value of collecting consumer reviews for your aftermarket repair shop. The benefits seem almost too good to be true – but they’re not. One of the primary reasons for this exceptional marketing value is that […]

  • Business Listing Syndication – Go Take a "NAP"

    Why Having a Reliable “NAP” (Name, Address, and Phone Number) Has Never Been More Critical Many businesses don’t consider the importance of their Name, Address, and Phone number in context with their Internet visibility.  The truth is that it’s more than just a good idea to have a consistent “NAP” for your business – it’s […]