Building Customer Loyalty Will Grow Your Business Automatically

The formula for engaging with consumers to build a loyal following of advocates for your auto repair shop goes like this: Keep in touch, keep them happy, and you’ll keep them coming back — and telling others about their great experience at your shop.

Mitchell 1’s SocialCRM auto repair marketing services have proven success in helping shops like yours build better relationships with consumers to increase loyalty and bring in more business. We help you accelerate your marketing with very little effort on your part, so you can retain existing customers and also acquire new ones.

SocialCRM offers a suite of services to automate your marketing, reputation management, social media and customer communication efforts. Reach your entire customer database with targeted email marketing campaigns, automated thank-you messages, service reminders and more. And at the same time, we’ll also share your verified customer reviews and increase your shop’s Internet visibility to help you attract new business.

You’ll have a marketing support agent assigned to your shop to help customize and manage your campaigns and strategy every step of the way. No need to call us, we’ll call you on a regular basis to check in and ensure you’re getting the best possible results.

Here are a few examples of how our automotive CRM software helps you connect with your valuable customers and spread the word about your shop:

  • Authentic customer reviews
  • Automated service reminders
  • Thank-you emails
  • Dedicated marketing support
  • Targeted email promotions
  • Email matching service
  • Personalized customer vehicle pages

Authentic Customer Reviews
Great customer reviews validate the excellence of your business. With SocialCRM, you can generate more reviews at a faster rate. And that’s just the beginning. The service includes verified customer reviews and a word-of-mouth marketing strategy that encourages your happy customers to share their review with others.

Automated Service Reminders
Research shows that people are more likely to attend their appointments when they receive a  reminder. SocialCRM sends automated reminder emails to all your consumers, so you can reduce no-shows without having to manually keep track of every upcoming visit. You can use the time you save on more important tasks in the shop.

Thank-You Emails
A simple thank you can have a dramatic impact on customer loyalty. Your customer service is a critical part of your business, and that includes following up after your customer has visited your shop. SocialCRM automatically sends a thank-you email to every invoice completed every day, making it effortless to make your customers feel appreciated.

Targeted Email Promotions
Social media sites are great, but email is still where many people can mix their personal lives with their work lives. Emails give you the space to include messages and pictures in a way that is more convenient than on Facebook and Twitter. This is where you can deliver special deals directly to a customer, instead of posting something on social media and hoping that it is seen by your followers. Email marketing gives an extra edge to your auto repair shop.

Email Matching Service
If you’re missing email addresses for your customers, we will find them for you. We jumpstart your marketing program by doing an initial email match when you sign up and then do a match every quarter to keep your customer database up to date. Please review our subscription policy.

Social Media
Engaging with customers is crucial to building relationships and a loyal customer base that will spread the word about their positive auto repair experience at your shop. The “social” part of the SocialCRM amplifies that word of mouth through social media and search engine friendly review content to be sure that consumers find you first when they search for auto repair services.

Manager SE Integration  
The SocialCRM service integrates with the Manager™ SE shop management system to give you automotive CRM tools at the point of sale. You can quickly recognize and engage with your most valuable customers when it really counts. You can be sure they will be impressed when you not only remember their name but also thank them for their positive review.

Online Appointment Scheduling
With the Online Appointment request feature, your customers have three options to request an appointment at their convenience – even at midnight! With the click of a button, they can submit an appointment request on your shop’s website, from an email you sent to them or from their personal OwnerAutoSite.com vehicle history website.

OwnerAutoSite.com
Included in your SocialCRM package, OwnerAutoSite.com is a web-based loyalty service that provides your customers with personalized information about their vehicle(s) in a convenient, easily accessible website. The OwnerAutoSite.com vehicle pages are automatically created with your shop’s branding, increasing your automotive digital marketing in the process. Every customer in your database receives their own website with their vehicle’s service history, scheduled maintenance, appointment scheduling, and consumer-focused auto repair information.


SocialCRM FAQs

What is SocialCRM?

SocialCRM is a Mitchell 1 auto repair marketing services program that focuses on using an array of the marketing industry’s latest tactics to grow and retain customers for automotive and medium- heavy-duty repair shops. Agents work directly with shops to reach marketing goals and improve customer communications.

What is Automotive CRM?

CRM means customer relationship management. In terms of an automotive CRM, this is a customer relationship management system that a shop employs to better serve the specific automotive needs of their customers. For example, an automotive CRM would handle communicating to customers when they have services due or something as simple as working with customer reviews to improve a relationship with a customer. There are many ways that a CRM can help automotive shops improve their marketing and increase sales, and it is an integral part of an auto shop’s overall marketing strategy.

Why is a SocialCRM important?

Automotive auto shop marketing services, like SocialCRM, are important because they have the ability to help auto shop’s reach exponentially more new customers as well as maintain relationships with current customers, increasing overall sales for the shop. Because marketing techniques are ever-changing and time-consuming, shops find outsourcing services like these can allow auto shops to focus on their core competencies, while marketing service providers make sure auto shops are not missing out on any marketing or communication opportunities.

What does SocialCRM Do?

SocialCRM provides marketing services to aftermarket auto repair shops. They offer a host of services including: automated emails (including easy-access appointment requests), professional auto business websites that are optimized for online visibility, review generation and management, search engine optimization, social media management, text messaging communications, tracking and detailed customer reporting, postcards, custom coupons and graphics, call tracking, paid advertising and integration with Manager SE shop management system.