Shop Connection Blog

Modern vehicles are packed with complex electronics, making diagnostics tough. Mitchell 1’s Advanced Interactive Wiring Diagrams simplify the process with wire-to-wire navigation and searchable components—helping techs pinpoint issues faster, reduce errors, and minimize downtime. It’s the smarter way to troubleshoot today’s high-tech cars, including EVs and ADAS-equipped models.
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Online customer reviews hold great power in shaping a customer’s perception of your shop... but the question is, are you leveraging those shop reviews to get the most out of them? Unleash the full power of reviews to drive in new customers and enhance loyalty for reputation boost!

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Email marketing remains a vital tactic in today’s digital age. Mitchell 1 SocialCRM is enhancing its email templates to captivate customers and boost engagement. With customizable features and vibrant designs, these revamped templates will elevate your brand’s presence and keep your customers coming back for more!
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Ready to reach new customers through a new website and Google optimization tools? With SocialCRM's premium LocalSearch auto repair shop marketing program, we'll provide you with a professional, custom-built website that is sure to boost your Google search results, increase 5-star shop reviews, and much more!
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Tips for Using Product Content Support We often get asked for the “inside scoop” on the best way to use the services of the Product Content Support (PCS) team. Below are some tips that we think will help you if you can’t find what you’re looking for in ProDemand or any of the Mitchell 1 repair information products....
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Mitchell 1 is pleased to introduce an advanced bookmarking feature that makes finding repair information faster and easier than ever. Bookmarked articles are now more recognizable and linked to specific search terms, allowing for quicker identification. Plus, the updated bookmark icon offers dual functionality, streamlining access to critical repair data.
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Students pursuing a career in automotive technology are encouraged to apply for the Mitchell 1 Automotive Technology Scholarship before the March 31 deadline. The scholarship, administered by the University of the Aftermarket Foundation, awards $2,500 and a trip to the NACAT conference. Apply now at www.AutomotiveScholarships.com.
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