Mitchell 1 Milestones


  • Mitchell 1 Adds New Vehicle Selection Feature to ProDemand and TruckSeries Repair Software – January
  • Snider Fleet Solutions Adds Mitchell 1 Diagnostic and Repair Capabilities –February
  • Mitchell 1 Received Top 10 Tools Award from Undercar Digest – March
  • San Diego County Board of Supervisors Proclaims Mitchell 1 Day in Celebration of 100th Anniversary – March
  • Mitchell 1 and OK Tire Announce Agreement to Offer Repair and Management Software to Franchises – May
  • Mitchell 1 ProDemand 1Search Plus Feature Wins 2018 PTEN Innovation Award – August
  • Mitchell 1 Improves Productivity Solutions with Built-In Text Messaging – September
  • Mitchell 1 Wins People’s Choice Awards for ProDemand 1Search Plus and SocialCRM LocalSearch – October
  • Mitchell 1 Commended by Frost & Sullivan for Enhancing Productivity of Auto Repair Business with its Customer-Centric Software – October
  • Mitchell 1 Adds ADAS Feature to ProDemand – November
  • Mitchell 1 Announces ProSpect Mobile Vehicle Inspection Solution – November


  • Manager™ SE Truck Edition shop management software for all-makes medium and heavy truck repair – February
  • ProDemand® and Mobile ManagerPro™ win in ‘Top 10 Tools’ Awards from Undercar Digest – February
  • Navistar rolls out integrated TruckSeries to International dealers – April
  • Roady’s Truck Stops rolls out Mitchell 1 TruckSeries to member locations – July
  • SocialCRM adds new LocalSearch Feature to auto repair marketing services – October
  • TruckSeries is updated with model year 2017 data – October
  • New commercial truck video produced highlighting shop productivity – October
  • ProDemand enhanced with 1Search Plus – November
  • Manager SE Truck Edition wins PTEN Innovation-People’s Choice Award – November
  • RepairConnect enhanced with ABS and transmission codes for medium and heavy truck repair – December


  • Manager SE introduces new and improved scheduler feature – January
  • ProDemand wins ‘Top 5 Tools’ Award from TechShop – January
  • ProDemand®, SureTrack®, Manager™ SE and Mobile ManagerPro™ win in ‘Top 10 Tools’ Awards from Undercar Digest – February
  • TruckSeries updates interface between RepairConnect and Noregon JPRO software – February
  • ProDemand releases new version with Probable Component feature – March
  • TruckSeries and ProDemand are picked up by First Vehicle Services – May
  • Integration of RepairConnect with NEXIQ Technologies expands – May
  • New series of Shop Management Training videos released – June
  • Manager SE wins 2016 PTEN Innovation Award – August
  • Manager SE Scheduler wins PTEN People’s Choice Award – October
  • TruckSeries is updated with model year 2016 data – October
  • SureTrack hits milestone of expanding Real Fixes at a rate of 250,000 less common real fixes per month – November
  • Manager SE enhanced with 1st Mile credit card processing and Accounting Link accounting options – November
  • Mitchell 1 celebrates 10-year anniversary of first online software for commercial trucks – December
  • Mitchell 1 Introduces 2017 Emission Control Application Guide – December


  • ProDemand Mobile launched, optimized specifically for tablet devices – January
  • ProView troubleshooting feature added to ProDemand – January
  • TruckSeries, modular software suite for Class 4-8 trucks, launched – March
  • SocialCRM shop adds “lost customer” email feature – May
  • SocialCRM celebrates 10th anniversary – July
  • Mitchell’s ProDemand® Top 10 Repairs List and Mobile ManagerPro took top honors in the Repair Information Sources and Computers and Software categories respectively, in the 2015 Professional Tool & Equipment News (PTEN) Innovation Awards – August
  • Mitchell 1 shop management celebrates 20th anniversary – September
  • Mitchell’s ProDemand® ProView and Mobile ManagerPro win People’s Choice Awards in the Repair Information Sources and Computers and Software categories respectively, in the 2015 Professional Tool & Equipment News (PTEN) Innovation Awards – October
  • Manager SE announces new Scheduler and Plate-to-VIN features – November


  • Mitchell 1 Adds ‘Get2Know’ Training Resource Center to Website to help users increase product proficiency – January
  • The Manager™ SE shop management system now includes the new Auto Updater – February
  • RepairConnect now an integrated component of Navistar’s OnCommand™ Connection remote diagnostics and fleet maintenance system – March
  • SocialCRM adds recurring target marketing e-mail campaign feature that automatically reminds customers about recommended auto repair services – April
  • SocialCRM adds automatic appointment email reminder feature – May
  • The Pep Boys- Manny, Moe & Jack (NYSE: “PBY”), the nation’s leading automotive aftermarket service and retail chain, has selected ProDemand® with SureTrack® as the source for OEM-based and expert information for its 800 locations in 35 states and Puerto Rico – June
  • SocialCRM shop marketing solution adds website development service – July
  • Engine diagnostic repair information for the most common school bus types added to RepairConnect – September
  • Manager™ SE includes an integrated tire catalog from American Tire Distributors, Inc. (ATD) – September
  • TruckPro, the largest independent truck and trailer service center network across Canada, selects Mitchell 1’s truck repair solutions – October
  • Low Score Diagnostics feature added SocialCRM consumer reviews – October
  • Mobile ManagerPro added as extension of Manager™ SE, offering full wireless functionality – November
  • SocialCRM dashboard and customer marketing details integrated into Manager™ SE – December


  • SocialCRM shop marketing service enhanced with mobile optimization feature – January
  • Manager™ SE now integrated with ProDemand™ and Windows 8 compatible – February
  • Repair-Connect® now fully integrated as the primary troubleshooting information interface with Noregon’s JPRO commercial fleet diagnostics 2013 v1 and its Next Step Service module – February
  • Manager™ SE integrated with XCharge credit card processing system – March
  • Manager™ SE integrated with Intuit QuickBooks® – March
  • TruckLabor, the first comprehensive labor time estimating product for medium and heavy trucks, launched – March
  • New Business Contact Syndication feature launched with SocialCRM shop marketing services. April
  • New 1search feature in ProDemand delivers OEM and experience-based repair information together – July
  • Mitchell 1 develops online test to be utilized during TMC’s SuperTech technician skills competitions – July


  • Mitchell 1 partners with SureCritic to integrate with SocialCRM™ in January
  • Mitchell 1 named a winner of TechShop magazine’s 2011 Top 5 Tools Award for in February
  • Interface between Repair>Connect and JPRO Commercial Fleet Products released in March
  • ProDemand™, the next generation of repair information software, launched in April
  • ProPack™, the new customer communication tool box, launched in July
  • New feature to view top vehicle lookups added to ProDemand™ in July
  • ProDemand™ news and updates blog launched in August
  • Estimator integrated into ProDemand™ in September


  • Mitchell 1 marks 15th Anniversary of its Windows-based shop management software
  • Credit card processing integrated into ManagerSE in February
  • Mitchell 1 partners with Zonar Systems to integrate Repair-Connect into Zonar’s Ground Traffic Control software to offer Zonar Rx in February
  • Shop Management SE Viewer application available for Snap-on’s VERUS® and VERDICT™ diagnostic and information systems in March.
  • Mitchell 1 wins TechShop magazine’s 2010 Top 5 Tools Award for in March
  • Target Market Promotions added to eCRM e-mail marketing service in April
  • SocialCRM™, customer retention and new customer acquisition service, is launched in September
  • Mitchell 1’s Manager/ManagerPlus shop management software named the preferred management system of choice by O’Reilly Auto Parts in November
  • Mitchell 1 and ASE present Technician of the Future award in November



  • U.S. launch of ManagerEnterprise in January
  • Mitchell 1 & AAA 10-year Anniversary
  • Mitchell On-Demand® 20-year Anniversary
  • launched as on-line repair information for medium duty trucks
  • ServiceIntelligence available in kilometers in Canada
  • Mitchell 1 partners with Bob Cooper and Elite in June
  • Mitchell 1 DIY 5-year Anniversary


  • National Pronto Endorsement/PDG Partnership in January
  • WHI Product Integrates with ManagerPlus in February
  • eCRM is added to the Business Performance Services stable in April
  • version 2.0 includes Google™ search functionality
  • PerformanceCenter is added to Business Performance Services in July
  • Mitchell 1 DIY launches YouTube and Facebook pages in July
  • Shop Management Workshops become AMI certified
  • Customer Retention Marketing (CRM) is launched in Canada in August
  • ManagerEnterprise is launched in Canada in October
  • Manager SE (ShopStream-enabled) is launched in October
  • ShopMeter (KPI Web Portal) launches with ASA at the CARS show in Las Vegas in November
  • & features are added to CRM and eCRM


  • Business Performance Services launches in January
  • DataProtection and ServiceIntelligence launches in February
  • Manager / ManagerPlus 5.8 is released in March • version 1.7 featuring OnDemand Live is released in April
  • Manager / Manager Plus 5.9 is released in April
  • Mitchell 1 Transporter is launched in June
  • version 1.8 is released in August
  • New report options added to Customer Retention Marketing (CRM) in September
  • Mode 6 data added to in September
  • QuickBooks Integrator 1.1 released in September • Manager/ManagerPlus 5.9 Q4 Updates integrate with NAPA catalog
  • PerformanceCenter launches in October


  • Web-based for heavy vehicles launches on January 23
  • Transmission overhaul and diagnostics coverage are included in the Repair product – May
  • Mitchell 1 Performance Group (MPG) launches on June 25
  • Monthly updated web processes implemented
  • Mitchell 1 Data Extraction Kit (MDEK) launches in July
  • CRM relaunches in October


  • Partnership with CARQUEST established in March
  • Customer Retention Marketing (CRM) Call Tracking Service (CTS) launches on July 27
  • Re-brands the Heavy Truck CD’s to Medium Truck on CD recognizing the content was more Medium Duty than Heavy Duty and set a course to create what is now known as
  • Mitchell 1 becomes a full-service marketing and business solution provider for auto repair shops
  • CircuitSelect™ launches in November


  • Mitchell On-Demand® Direct launches
  • launches in November
  • TechBooks, India


  • OnDemand Manager/ManagerPlus released on September 5
  • O’Reilly partnership with Mitchell 1 is established in June 2003
  • is introduced in January


  • Mitchell Repair changes its name to Mitchell 1
  • Mitchell 1 introduces OnDemand5 line of products for automotive repair


  • Snap-on and Napa jointly own Mitchell Repair


  • Mitchell was the first to produce auto data on DVD


  • Mitchell was the first to provide a Windows based product
  • Mitchell created Mitchell On-Demand® Truck Edition on CD


  • Mitchell introduces Mitchell ON-DEMAND® repair information and estimator system on CD-ROM


  • Mitchell acquires Digitree, KLM and NAGS all to improve products and services


  • The Thomson Corporation purchases Mitchell


  • Mitchell develops and markets Heavy Truck Repair Manual


  • The introduction of portable electronic estimating


  • The first estimator was produced


  • Glenn Mitchell founded Mitchell Manuals


  • Service Engineering Corporation buys Reed Manual, develops National Service Data


  • Reed Electrical Manual estalished