• How to Be a Text Marketing Super Hero

    Marketing Tips from Mitchell 1 SocialCRMThe quote “With great power come great responsibility” has been attributed to everyone from Winston Churchill to Spiderman, and this relationship of power-to-responsibility is certainly true for Texting Marketing Campaigns. The “great power” of text marketing campaigns is made obvious when your customer grants you permission to contact them in the most direct and personal way possible.  And the “great responsibility” starts with the FCC’s requirement to get prior consent before sending automated promotional texts.

    The good news is that Mitchell1 is here to help with some tips on text marketing best practices that will have you texting marketing like a super hero.

  • Best of the Blogs 2020: Auto Shop Marketing Tips

    Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends; including the way they interact with marketing communication methods. This past year, our SocialCRM auto shop marketing team has been busy blogging away and sharing their marketing wisdom to help your shop gain and retain more customers and ultimately boost sales. Here is a collection of the SocialCRM team’s blog posts from 2020.

  • Meet your Marketing Specialist Support Agent: Chris Rohrer

    The “Meet Your Support Agent” feature provides an inside look at the SocialCRM auto shop marketing service from the support agent’s perspective. Using their expertise within the Automotive field to be part of the business team to enhance the performance of their SocialCRM!  This time we had the opportunity to sit down with Chris Rohrer and obtain his advice to shop shops engage with their customers, obtain new customers and increase retention.

  • Why Customers Leave – Do You Care? 

    Marketing Tips from Mitchell 1 SocialCRMIt’s safe to say that most shops would admit that working with customers is an everyday challenge – period. Even when things go right, challenging customer personalities and attitudes will still exist. And in the end some customers will leave no matter what. Here are some tips from our Social CRM marketing experts on why your customers will leave and what you can do about it.

  • Most Essential Car Maintenance Tips During Summer

    As you know, the summer months can take an extreme toll on your customers’ cars —everything from the A/C system to the tires to the radiator. Providing preventative maintenance and repair to your customers before they take their summer family road trips can help provide peace of mind and bring you more business. After all, family trips are always more enjoyable when you’re driving on the road, not broken down on the side of it.

  • Tax Season and the Importance of Manager SE Setup

    Now that we are well into 2020 and the 2019 tax filing season is upon us, many business owners are working their way through their finances to file their taxes with the US Internal Revenue Service or the Canada Revenue Agency before that fateful April day. Thankfully, if you use Mitchell 1’s Manager SE Shop Management software, retrieving these figures is as easy as can be. With your program properly set up, you can report on a number of items that will fulfill your tax reporting for the 2019 tax year and for years to come.