Bad Review, No Problem! SocialCRM Has You Covered!

Google reviews have a tremendous impact on the online reputation of every business, including auto repair shops. Its what prospective customers rely on to determine if they want to do business with your shop – and what current customers use to determine if they want to keep coming back. Google reviews basically help set the tone for your shop’s overall online reputation.

So, what happens if your shop gets a bad Google review? How should you handle it? You can ask the reviewer to remove the review, but that’s not likely to happen. You can go through Google’s deletion process, but that’s likely to take a while. Or, you can use a service that will give you the surefire way to handle those bad reviews. That’s where Mitchell 1 SocialCRM comes in!

Managing bad Google reviews is NOT about simply deleting the review; that doesn’t help anyone. It’s about recognizing the customer’s concern, resolving it, and having the customer share that experience with everyone. That’s where the value lies.

The good news is that SocialCRM shop marketing service from Mitchell 1 now includes a new feature within its LocalSearch program. It’s called Google ReScore® and it empowers shop owners to transform those not-so-great reviews into positive customer experiences. It’s a win-win for both the shop and customer!

Using the SureCritic™ review service, shops can now easily link to their Google My Business page to create a seamless connection for managing their Google reviews directly through their SureCritic dashboard.

Shop owners will be able to respond to every Google review. If they get a bad one, they can send a ReScore® request directly to the customer, asking them for an updated review. Once the updated review is received, the new review will replace the bad review online.

The shop would benefit from the positive customer experience and higher Google rating. Plus, every customer that views the shop’s Google my business page would only see the updated positive review.

For more information about ReScore and other SocialCRM features,  please contact Mitchell 1 at 888-724-6742 or visit www.mitchell1.com/socialcrm

 

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About the Author

Marcus Mackell

Marcus Mackell is a Market Manager for the Mitchell 1 SocialCRM shop marketing product line. He joined Mitchell in 2004 and has been in the automotive social media & retention marketing business for over 14 years.