Happy Birthday to Mitchell 1 SocialCRM! After 10 years of success with helping auto repair businesses improve their marketing efforts while using our SocialCRM service, we would like to say a big Thank You to our customers and to everyone involved at Mitchell 1. Ten Years Ago … We Asked and You Told Us It […]
How Motorcar Makeovers Keeps Its Customers Happy and Coming Back Hint: It starts with great communication with customers (Part 1 of a 2-part series) In a world where reviews can make or break a business, business owners find they are spending more time than ever before on customer service, making sure that their customers are […]
The When, How and Why of Responding to Customer Reviews Responding and managing customer reviews might seem like a no-brainer, but when, how and why you respond can have a big impact on your engagement with customers and your shop’s online reputation. Many shop owners have experience with leaving reviews as consumers but may be […]
Is Email Fatigue an Issue? It’s not that consumers are tired of emails, they are tired of emails that aren’t relevant to them. Email remains one the most cost effective ways to reach customers and to drive loyalty. And according to reliable email experts at Return Path, most consumers are not tired of receiving email. Of course, common […]
How to Look Up a Customer Using Your Dynamic Dashboard SocialCRM recently introduced a brand new reporting dashboard to help shop owners access their consumers’ marketing results with a simple click of a button. Here’s a quick run-through on how to look up a consumer using the dashboard. 1. From your Manager SE system, click the […]
Meet Your Support Agent: Shoshana Elias The “Meet Your Support Agent” feature provides an inside look at the SocialCRM shop marketing service from the support agent’s perspective. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing & social media strategies to gain competitive advantage in their […]
5 Tips for Running an Effective Coupon Campaign No business owner likes to “give away money.” That’s a fact. And in this economy, every penny counts. So when we mention the word “coupon” to shop owners, we understand why they’re often reluctant to buy into this concept. But, did you know that coupons offer a […]
Bringing Back Lost Customers Every year, auto repair shops lose over 20 percent of customers for various reasons, and most shops have no idea a customer is gone until it’s too late. The longer a consumer stays away from your shop, the less likely it is that they will ever be back. That’s because in […]
How to Write Effective Email Subject Lines You already know that email marketing is one of the very most effective ways to market your business. With email, you can target messages to specific audiences, connect and engage with customers and conveniently communicate reminders and promotions to bring them back to your shop. Since most people […]
Do You Wish You Had More Customer Email Addresses? It’s no secret that email has taken the marketing world by storm as one of the most efficient ways to reach customers. Older marketing tools like the yellow phone books have faded as electronic technologies have grown. When was the last time you used a phone book for anything other […]