SocialCRM Celebrates 10-Year Anniversary

Happy Birthday to Mitchell 1 SocialCRM!

After 10 years of success with helping auto repair businesses improve their marketing efforts while using our SocialCRM service, we would like to say a big Thank You to our customers and to everyone involved at Mitchell 1.

Ten Years Ago … We Asked and You Told Us

It all started in 2004 during a series of customer focus groups when aftermarket shop owners clearly chose “Consumer Loyalty Management” over five other possible business solution concepts presented. We listened. And after Mitchell 1 launched the CRM product in July 2005 with postcards (this was before the dawn of “social”), the rest, as they say … “was only the beginning of our 10-year evolution!”

Committed to Evolving … With Your Feedback

After initially launching the product with scheduled services postcards, we have evolved 10 years later to a comprehensive marketing service with over 20 different features to help shops connect with customers and grow their businesses. We help you keep up with the rapidly-changing world of online marketing, social media, customer engagement and other aspects of marketing in the digital age. And we’re just getting started – we continue to improve and grow our offerings based on feedback from our loyal customers.

So we want to take this opportunity to express our appreciation to everyone who has been part of our 10-year journey. And please keep the great feedback coming so we can continue to enhance our offerings, service and support as we begin our second decade!

About the Author

Brian Warfield

Brian Warfield is a Senior Product Manager for the Mitchell 1 SocialCRM product line. He has been in the automotive software business for over 20 years and has earned a degree in Marketing from the University of Cincinnati Business College.