How to Write Effective Email Subject Lines
How to Write Effective Email Subject Lines
You already know that email marketing is one of the very most effective ways to market your business. With email, you can target messages to specific audiences, connect and engage with customers and conveniently communicate reminders and promotions to bring them back to your shop. Since most people read their email on their smartphones these days, mobile-friendly emails make it possible to reach customers with your message almost anywhere, any time.
There is, however, a hitch (isn’t there always). With so much email flying around, standing out in the clutter is a continuing challenge. It’s getting harder to get your audience to actually open and read the emails you send You know how quickly your own inbox fills up, and it’s the same for your customers.
One way to give your shop’s marketing email more than a fighting chance to get opened and read is by having a subject line that grabs your customer’s attention. There are so many tips and “rules” out there for writing effective email subject lines that it can become quite confusing. The bottom line is to keep it brief, make it relevant, make the benefit clear, and include urgency. That sounds like a lot to include in about seven words, right?
Yup, writing good subject lines can be a challenge, so here’s some help for you. One source we really like is Hubspot. They have a terrific marketing blog with lots of valuable advice. On the topic of email subject lines, this blog post is a quick read and offers some very practical tips that will surely give you some good ideas: 19 Quick Tips to Improve Your Email Marketing Subject Lines. And if you want to see samples of clever and effective subject lines, check this out, too: 18 of the Best Email Subject Lines You’ve Ever Read.
While we’re on the subject of effective email marketing, here are some other great resources you might find helpful:
From the Marketing Profs —
- How Six Common Words Influence 1-to-1 Email Open Rates – Words to use and words to avoid in email subject lines. It’s OK to say “free”!
- Three Digital Marketing Tactics You Should Adopt in 2015 This is a cool infographic that shares some nice nuggets about email marketing.
From the SocialCRM blog archive:
- Do You Wish You Had More Customer Email Addresses? Creative ways to collect more customer email addresses to supercharge your marketing success.
- The Perfect Email Campaign Details about the new timing belt email reminder offered by the SocialCRM service.