How Social Media Content Drives Customer Engagement

Good social media content is at the very core of an effective auto repair shop marketing strategy. In fact, there is a common saying that “Content is King” when it comes to using social media successfully.

Whether it’s Facebook, Twitter or another social media channel, content is what catches the attention of your audience and drives their behavior. Although there are perfect times for selfies or funny pictures, your content should also provide information directly related to promoting your business.

Promoting your business on social media is a great way to spread the word and, in most cases, it’s also fairly inexpensive. Mitchell 1 SocialCRM helps auto repair shops with social media content by posting an automotive related article or video on Facebook weekly.

And, the shop marketing service also gives both you (the shop owner) and your consumers the ability to share positive reviews on Facebook or Twitter, amplifying the good news about your business.

Click the links below to read about more great ideas for social media content.

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About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.