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  • ProDemand
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  • Products
        • Repair Information

          PRODEMAND

          For Autos & Light Duty Trucks

          Diagnostic, estimating, OEM repair information and exclusive expert-based fixes delivered together.

          TRUCKSERIES

          For Class 4-8 Trucks

          All-in-one resource for repair information, trouble code procedures and labor estimating tools.

        • Shop Management

          MANAGER SE

          For Autos & Light Duty Trucks

          Business management tools to help you manage every aspect of your shop more efficiently and profitably.

          MANAGER SE TRUCK EDITION

          For Class 4-8 Trucks

          Shop management software designed for independent shops that service medium- to heavy-duty trucks.

        • Shop Marketing

          SOCIALCRM + LOCALSEARCH

          Digital Marketing

          SocialCRM: Retain customers with powerful digital marketing, customer engagement tools and targeted marketing promotions.

          LocalSearch: Attract new customers with a professional website and Google optimization tools to rank higher in search engines.

          GOOGLE ADS

          PAID SEARCH

          Attract new business with targeted Google Ads that reach customers actively searching for your services.

  • Support
        • Customer Support

          Customer Accounts

          SocialCRM Marketing Support

          Technical Support

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        • Contact Information

          (888) 724-6742

          16067 Babcock St.
          San Diego, CA 92127

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  • Resources
        • Product Training

          PRODEMAND

          For Autos & Light Duty Trucks

          Automotive repair, diagnostic and estimating information.

          TRUCKSERIES

          For Class 4-8 Trucks

          Repair information, trouble code procedures and labor estimating.

          MANAGER SE

          For Autos & Light Duty Trucks

          Business management tools that improve shop efficiency & profitability.

        • Library

          SOCIALCRM

          Marketing Resource Library

          Shop marketing templates and resources to promote your business.

          Toolkit

          Marketing Materials

            • Videos/Demos
            • Brochures

          Referrals

          Refer a friend to receive 1 month free towards your subscription.

          API Request

          Request a 3rd-party integration for ProDemand or TruckSeries.

  • News/Blogs
        • News/Blog

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          Stay current with our latest updates.

        • ShopConnection

          BLOGS & INSIGHT

          Explore the latest articles from Mitchell 1's subject-matter experts and guest bloggers, providing valuable insights and practical tips.

        • SureTrack

          REAL FIXES

          Dealing with a tricky issue? Access expert knowledge derived from over 1 billion professional repair records.

          COMMUNITY

          Connect with thousands of professional technicians who are experiencing the same issues as you are.

  • About Us
        • Our Story

          ABOUT MITCHELL 1

          OUR HISTORY

          For more than a century, we've remained true to our mission: to be a trusted partner to our shop customers.

        • Testimonials

          HEAR FROM OUR CUSTOMERS

          Hear firsthand how our solutions have helped customers improve shop efficiency and profitability.

        • Careers

          JOIN OUR TEAM

          Join Mitchell 1 and become part of a team dedicated to providing shops with tools they need to succeed.

SOCIALCRMShop Marketing Services RETAIN CUSTOMERS

 

BOOK FREE DEMO

KICKSTART YOUR MARKETING,
KEEP YOUR BAYS FULL

Build loyalty and keep your customers coming back with powerful digital campaigns, reputation management and customer engagement tools. With SocialCRM, it's easier than ever to build lasting customer relationships and drive growth, freeing up your time to focus on what matters most: running your shop. Click links below to see all the features offered.

Marketing Text Campaigns

Text Campaigns
Email Campaigns
Reviews
Social Media
Reporting
Postcards
Manager SE Insights

Marketing Text Campaigns


Drive sales with personalized text campaigns, pre-scheduled or instant, to share updates or promotions. We provide a modern, all-in-one texting solution that allows you to build on-the-fly marketing text messages to communicate directly with customers.

You can use personalized messages to promote exclusive deals and share important notifications. Everything can be managed with just a few clicks from your SocialCRM dashboard.

SocialCRM helps you manage the entire communication process, from getting prior consent from your customers to sending out communications. SocialCRM will contact your customers by email, encouraging them to become part of your subscriber list.

LEARN MORE

Email Campaigns


Effortlessly showcase your shop’s professional service through email, one of the most personal and convenient ways to connect with customers. With Mitchell 1’s expertise in email deliverability, your email will be sure to reach your target audience without being labeled as SPAM.

We focus on the details, so you don’t have to. The best part is, you can easily automate your communications to keep customers coming back.

LEARN MORE

Online Reviews

Boost your shop’s online reputation and Google ranking with trusted, verified customer reviews. Authentic reviews from your real customers give you a competitive edge in managing your reputation. By adding keywords to optimize performance, these reviews create search engine-friendly links that improve your search visibility, helping new customers find you.

Because customer transactions can be tracked by your shop management software, Mitchell 1 is your perfect partner to solicit reviews automatically and then verify that the customer’s transaction actually took place.

LEARN MORE

Social Media


SocialCRM will provide you with a complete social media solution to make your shop more visible online. To intiate the process, your dedicated SocialCRM support agent will set up a Facebook business page, so you can tap into today’s essential word-of-mouth marketing channel.

SocialCRM will automatically post engaging content and valuable customer reviews to your Facebook page, keeping your shop top-of-mind in automotive digital marketing.

LEARN MORE

Reporting


SocialCRM is tightly integrated with Manager SE, so you can quickly access detailed customer insights, including marketing touch points, invoices, reviews and vehicle ownership verification, helping you build stronger relationships with your customers.

The business reports provide valuable business intelligence to help you track performance and compare your results to past sales data, as well as local and national aftermarket benchmarks. With monthly or weekly reports, you’ll gain insight into how your business is performing.

LEARN MORE

Postcards


SocialCRM provides traditional postcard services, including targeted promotions and service reminders, to complement email marketing and help you stay connected with customers.

Since maintaining up-to-date email addresses for all your customers can be challenging, combining email with postcard campaigns will ensure you reach a broader audience.

Large-format postcards with personalized messages and custom graphics help project a professional image for your shop. SocialCRM also leverages insights from your shop management database to send timely, personalized service reminders based on vehicle history – encouraging repeat visits.

LEARN MORE

Manager SE Insights


SocialCRM is tightly integrated with our Manager™ SE shop management system to maximize engagement and communications with customers. SocialCRM notifications appear in Manager SE, including customer reviews, emails and online appointment requests. The shop can instantly retrieve real-time information about their customers, including lifetime revenue by vehicle, and respond to their reviews directly from their shop management platform.

LEARN MORE

WE'VE GOT YOU COVERED:
3 SERVICE LEVELS TO CHOOSE FROM

SocialCRM

Boost customer retention with engagement services designed to help you manage, automate and track customer interactions seamlessly.

LEARN MORE

LocalSearch

Attract new customers in the digital space with a professional website and Google search optimization tools to rank higher in local searches.

LEARN MORE

Google Ads

Elevate your online marketing efforts with targeted Google Ads that connect you with customers actively searching for auto repair services.

LEARN MORE

PERSONALIZED
MARKETING SUPPORT

Our SocialCRM services include a dedicated marketing specialist who will guide you every step of the way. Whether you're launching a new website, developing an email or text campaign, or optimizing your digital strategies, our experts will ensure your campaigns will help drive more revenue for your shop.

Mitchel l: Site Footer Logo

(888) 724-6742

16067 Babcock St.
San Diego, CA 92127

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©2025 Mitchell Repair Information Company, LLC. All Rights Reserved.

Mitchell1® is a registered trademark used herein under license.

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Thank you

Thank you for notifying us of suspected unauthorized use and/or access to Mitchell 1 products. Your information will remain confidential. A representative from Mitchell 1 may contact you to gather additional details about the reported piracy activity. Should you have any questions, or wish to add additional information, please email antipiracyteam@mitchell1.com.

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Your upgrade request for Accounting Link has been received. A Customer Service agent will contact you shortly.

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Thank you for contacting Mitchell 1 to discuss data integration opportunities. Clients who meet the requirements will be contacted to discuss a potential opportunity.

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We’ve received your request for a call back. A Customer Service Agent will contact you within 1 business day.

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We’ve received your request for assistance with your Mitchell 1 account. A Customer Service Agent will contact you within 1 business day.

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Thank you for your interest in SocialCRM.

Your request has been submitted.

You will receive a copy of the information you submitted at the email address provided.

If you have an issue that requires immediate assistance, call us at 1-888-724-6742.

Thank you

We have received the information for your business website from SocialCRM LocalSearch.

Your SocialCRM support agent will contact you within 5 business days to take the next step in creating your new website.

If you have any questions, please call 888-724-6742 – Option 5.

Thank you for being a SocialCRM customer!

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Thank you for your interest in Mitchell 1 products. A Customer Service Agent will contact you within 1 business day.

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Your request has been sent.

A Product Content Support agent will respond normally within one business day or sooner.

If you have an issue that cannot be addressed by email or requires immediate assistance, please call our Product Support department at .888.724.6742 and select option 4.

Thank you for choosing Mitchell 1

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Your response has been received. If you have any further questions or require additional assistance, please contact Customer Care by calling 888.724.6742.

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Thank you for your interest in Mitchell 1’s SocialCRM solution.

A product specialist will contact you within 1 business day to show you the features and benefits of our shop marketing solution.

In the meantime, check out our ShopConnection Blogs for great time-saving tips and tricks!

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Thank you for submitting your feedback to the Software Development Team. All submitted feedback is reviewed. If our software development team has any questions, we may contact
you to get additional information.

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Please allow 30 business days for your request to be processed.

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Your Target Market Request form has been sent. Your SocialCRM support agent will contact you to discuss any specifics, if needed.

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We’ve received your request for technical support. A Technical Support Specialist will contact you within 1 business day.

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A Product Trainer will contact you within two business days to schedule a one-on-one training session.

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Your details have been successfully submitted!

Light Duty Automotive – Website UI Integration – ProDemand Estimator

ProDemand Light Duty Automotive has the following mechanisms for application-level integration with our repair content: (Labor, Parts, Fluids, and Maintenance) Your users can launch the ProDemand Light Duty UI sub-sections, assuming they already have an active subscription.

  • The ‘Website UI Integration’ is a self-contained sub-section of the ProDemand interface designed to provide access to specific subsets of repair content, such as the ‘Parts/Labor’ guide. This includes tabs for Labor, Parts, Maintenance, and Fluids, each containing information like cost, labor hours, and part numbers.
  • With this feature, users can select a collection of parts and labor items from the ProDemand interface, which are then returned to the calling program.
  • This mechanism allows users to pass specific vehicle identifiers, such as the VIN, ACES ID, or YMMSE qualifiers, to the ProDemand interface.
  • Using this mechanism, an invoking application can display the UI intent, enable the user to view and select content, and transfer content back to the invoking application
  • TAPE (transfer application public extension) is a workflow that gets you a token, which you then present to the Secure Intents website to consume the intents.
  • Intents do not display the full ProDemand interface; a screenshot of the “Parts & Labor” intent is shown below:

Integration lightduty
Integration lightduty

Light Duty – Automotive Website Launcher – ProDemand Complete

Direct Access—Pass-Through (transfer ticket) streamlines access straight into ProDemand. Depending on the configuration, this workflow uses the user/password credentials or an account number. Your users can launch into ProDemand, assuming they already have an active subscription.

  • This allows an invoking application to pass the searchTerm value, VIN, ACES ID, or YMMES vehicle identity and launch the full ProDemand application
  • Allows the end-user to interact with it directly
  • It does not allow any information to be transferred from ProDemand back to the invoking application

api Website Launcher

Medium & Heavy-Duty Truck – Website UI Integration – ProDemand Truck Labor

ProDemand Medium and Heavy-Duty Truck Class 4-8 has the following mechanisms for application-level integration with our repair content: (Labor)

Your users can launch the ProDemand Medium & Heavy-Duty Truck UI sub-sections, assuming they already have an active subscription.

  • The ‘Website UI Integration’ is a self-contained subsection of the ProDemand Truck interface designed to provide access to specific subsets content, such as the ‘Labor’ guide, which contains information on labor hours
  • With this feature, users can select a collection of labor items from the ProDemand Truck interface, which are then returned to the calling program.
  • This mechanism allows users to pass specific vehicle identifiers, such as the VIN and YMM qualifiers, to the ProDemand Truck interface.
  • Using this mechanism, an invoking application can display the UI intent, enable the user to view and select content, and transfer content back to the invoking application
  • TAPE (transfer application public extension) is a workflow that gets you a token, which you then present to the Secure Intents website to consume the intents.
  • Intents, such as the ‘Labor’ intent, are designed for simplicity. They do not display the full ProDemand Truck interface, as shown in the screenshot below:

api Website Integration

api Website Integration

Medium and Heavy-Duty Truck – Class 4-8 Website Launcher – ProDemand Truck Series

Direct Access—Pass-Through (transfer ticket) streamlines access straight into ProDemand Truck. Depending on the configuration, this workflow uses the user/password credentials or an account number. Your users can launch into ProDemand Truck, assuming they already have an active subscription.

  • This allows an invoking application to pass the searchTerm value, VIN, and YMM vehicle identity and launch the full ProDemand Truck application
  • Trouble Code Search Option
  • Allows the end-user to interact with it directly
  • It does not allow any information to be transferred from ProDemand back to the invoking application

api Website Launcher

How to find your account number

Ready to drive more customers to your shop?Book a quick, no obligation demo to get started

Ready to transform your operations?Book a quick, no obligation demo to get started

Ready to speed Class 4-8 truck repairs?Book a quick, no obligation demo to get started

Ready to grow your auto repair business?Book a quick, no obligation demo to get started

Ready to accelerate auto repairs?Book a quick, no obligation demo to get started