Turn a Service Recommendation into an Email Reminder Service recommendations play a vital role across all stages of the maintenance and repair cycle. From letting a consumer know about a specific service need, through the actual purchase decision, recommendations are vital to the success of any automotive shop. Shops that use the Mitchell 1 SocialCRM […]
A few weeks ago, as part of our ongoing emergency response training program, we got a glimpse at what would happen if we couldn’t access our building due to a disaster situation. This topic hits very close to home for Mitchell 1, since San Diego County is prone to wild fires. One fire […]
Could it really be that easy to create loyal customers – just by saying thank you? According to research by the American Marketing Association, the answer is YES!
The When, How and Why of Responding to Customer Reviews Responding and managing customer reviews might seem like a no-brainer, but when, how and why you respond can have a big impact on your engagement with customers and your shop’s online reputation. Many shop owners have experience with leaving reviews as consumers but may be […]
Is Email Fatigue an Issue? It’s not that consumers are tired of emails, they are tired of emails that aren’t relevant to them. Email remains one the most cost effective ways to reach customers and to drive loyalty. And according to reliable email experts at Return Path, most consumers are not tired of receiving email. Of course, common […]
You Can Win $100 in our “Thank You Thursdays” Sweepstakes! Our first “Thank You Thursdays” contest last November was so popular that we’ve brought it back just in time for National Automotive Service Professionals Week (NASPW), June 8-14. But because a week really isn’t long enough to show our appreciation for your dedication to the […]
Pinewood Derby Racing Fever! Racing fever hit Mitchell 1 on Thursday, May 21 with the second annual Pinewood Derby Day held at Mitchell 1 headquarters in Poway CA. We had over 42 cars competing; all designed by employees of Mitchell 1 and other Snap-on divisions in the U.S., Ireland and England. It was a great […]
Meet Your Support Agent: Shoshana Elias The “Meet Your Support Agent” feature provides an inside look at the SocialCRM shop marketing service from the support agent’s perspective. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing & social media strategies to gain competitive advantage in their […]
Scottsdale Workshop was Fantastic! We’ve just wrapped up the first Shop Management Workshop for 2015, held in Scottsdale AZ on April 30 – May 2. It was our second time at the Scottsdale Plaza Resort, and it once again proved to be a magical venue. It’s a beautiful setting with the facilities, services and staff […]
5 Tips for Running an Effective Coupon Campaign No business owner likes to “give away money.” That’s a fact. And in this economy, every penny counts. So when we mention the word “coupon” to shop owners, we understand why they’re often reluctant to buy into this concept. But, did you know that coupons offer a […]