• How to Maximize Your Review Marketing Opportunity

    Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.

  • Responding to Reviews — Why it Matters

    Do you know how most consumers go about finding a new automotive repair shop? The latest SureCritic survey asks consumers about the influence of consumer reviews on that process. What if we told you 90% of consumers rely on consumer reviews when deciding where to service their vehicle – would that matter to your business success? You better believe it! This three-part blog post will explore what your online review reputation may be saying to your potential customers and how to take control of the message.

  • 5 Ways Auto Shop Marketing Has Become More Important Than Ever – Part 1

    Unfortunately not every auto repair shop has the benefit of services like SocialCRM auto repair marketing available in-house. But our team has identified five ways marketing can help your shop enhance customer engagement and bring in more business and we’re going to share them with you in this five-part blog series…here is part 1!

  • Online Review Responses:  What Should I Say?

    When your shop receives a positive or even negative comment you might be anxious at first. “What should I say?”  There are only so many ways you can say ‘Thank You’ or ‘Sorry you feel that way’. Do I say the same thing every time?  Can I just copy/paste a message?  How long should my responses be if I do respond?  Fear not, as Mitchell 1 and the SocialCRM is here to help you with a detailed explanation on strategies you can use when you come across those reviews here.

  • 3 Key Steps and Automotive Customer Service Tips to Building Profitable Customer Relationships

    Just because a customer visits your shop more than once doesn’t necessarily mean they’re truly “loyal.” Tough words for any shop owner to hear indeed.  In general marketing terms, most customers are “Predisposed Customers,” meaning they are predisposed to return based on the outcome of a previous visit. Learn how with the help of Mitchell 1’s award winning Social CRM auto repair marketing software can help keep your customers as loyal as can be with 3 key steps!

  • Meet your Mitchell 1 Marketing Team Member: Victor Michael

    The “Meet Your Team Member” feature provides an inside look at the SocialCRM auto shop marketing service from the perspective of one of our product experts. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing strategies to gain competitive advantage in their market. This time we had the opportunity to sit down with Victor Michael, one of our web designers for SocialCRM and LocalSearch, to obtain his thoughts and tips to boost a shop’s internet presence with their website.

  • What Exactly is Call Tracking for Marketing?

    Simply put, call tracking is a way for your shop to receive important information to help you grow and market your business. It’s a valuable part of your overall auto shop marketing strategy. Read the blog post to learn more…