Best of the Blogs 2017: Meet Your Support Agent

In 2017, we brought back the “Meet Your Support Agent” blog series which gave you an inside look at the SocialCRM shop marketing service from the support agent’s perspective. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing and social media strategies to gain a competitive advantage in their market. Now that another awesome year has passed and 2018 is in full swing, I’d like to highlight a few of our great “Meet Your Support Agent” interviews and the nuggets of shop marketing wisdom they have given us this past year.

Colleen Ready – June 2017

Colleen Ready not only offers up a stellar offline marketing idea for auto repair shops but also gives an inside tip on how to make the coupon feature of SocialCRM optimize the shop’s online visibility and presence.

Social CRM with Colleen Ready - Auto shop marketing“Each one of the coupons has a tag. This tagging makes them easier to be found on search engines. Essentially, that tag lets the search engine know that if a customer is looking for an oil change in a particular area, to show the link to that coupon and its respective tag.”



 To read Colleen’s entire interview, click here.

Jonathan Sellers – July 2017

In this two-part series, Jonathan Sellers provides us with tips on how to be successful at getting email addresses from consumers as well as increasing sales by using those email addresses to send out service recommendation emails.

SocialCRM an automotive shop marketing tool - Support Agent Jonathan Sellers“The more successful shops explain in detail by letting the customer know, “It allows us to set up access to your personal Service History website (OwnerAuto Site). You’ll also be able to see all of your service history and invoices that have been performed at our shop, coupons, community events, and many other beneficial communications.” Basically, some shops are better than others at explaining the benefits of leaving an email address.” 


To read Jonathan’s interviews:   Part 1: Collecting Email Addresses and Part 2: Recommendations

Lizzy Murphy – November 2017

Lizzy breaks down the importance of digital marketing to auto repair shops along with some important online marketing tools you should be incorporating into yours, including analytics, call tracking and some other hot features that can be found in SocialCRM’s new LocalSearch program.

Lizzy Murphy talks about SocialCRM's LocalSearch“My personal favorite feature is call tracking. Like analytics, it also allows you to see where your customers are coming from, their interests and behaviors, and how they are finding your business. From a managerial standpoint, it also allows the shop owner to listen to recorded calls.”



To read Lizzy’s entire interview, click here.

To learn more about SocialCRM or if you have any questions, please contact your SocialCRM support agent by clicking here.


About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.