Catapult your Auto Shop to the Top of Google’s Search Results Page

Making your auto repair shop stand out in Google’s search results is highly dependent on the content on your website. But who has time to just sit around creating content for your site? Answer: Don’t worry about it; you already are!

You may be shocked to find out that you are currently creating website-worthy automotive content every day. Here’s the secret…invoices! The invoices that you create contain highly specific automotive keyword terms and act as a trail of keyword gold that leads Google and new customers directly to your website.

Why your invoice content is the best kind of content possible:

Relevant Keywords – These are the same services being searched by your customers.

Extremely Targeted – The keywords and vehicle’s year, make and model are extremely targeted to the consumer’s vehicle searches. This means you are taking advantage of “Long tail” keywords that very effectively bring the right people to your website.

Search Engine Credibility and Authority – Invoice content is highly specific to automotive repair and related to the other content on your website.

Fresh Content – Google likes to see new content when crawling and indexing your website. So you are covered!

Content Volume and Velocity – The amount of automotive content and rate of collection matters to Google and affects your website’s online search visibility.

Here is how Mitchell 1 LocalSearch creates blog content for your website:

1.) We automatically create a blog post from the invoice content that includes the work requested and work performed (without pricing).

2.) Don’t worry. We only choose invoice content that also has a five-star customer review.

3.) Once we have the right content, the vehicle repair detail from the invoice is automatically posted as a blog on your website and categorized by vehicle make.


auto shop marketing - Automated Blog content for auto repair shops

4.) Google sees the content and indexes the invoice content for search purposes.

5.) When consumers search for these very specific terms that that are included in your invoice content, Google uses those indexes to return organic (non-paid) search results to that consumer.


auto shop marketing - Automated Blog content for auto repair shops


6.) The consumers will see that your website blog listing is high in the search results, hopefully enticing them enough to click on the link.

7.) This is when the customer makes that decision to call and book or continue that search. This is why it is important to also have a well designed, professional auto repair shop website.


For more information about automated blogging or professional websites, visit Mitchell 1’s SocialCRM.


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About the Author

Brian Warfield

Brian Warfield is a Senior Product Manager for the Mitchell 1 SocialCRM product line. He has been in the automotive software business for over 20 years and has earned a degree in Marketing from the University of Cincinnati Business College.