Text Message Marketing Makes Way for Auto Shops to Market

automotive repair shop mobile marketing

There are multiple ways to communicate with the people in your life. You can do it face-to-face, with a phone call, through an email or, growing in popularity, by sending a text message. Today, most people use their cell phones to communicate, so text messaging makes sense. It’s an easy and effective way to connect with others to deliver a private message in an instant. It also gives the recipient a chance to respond at their leisure.

But text messaging isn’t just a quick & convenient way to connect with friends and family, it’s also an incredible auto repair marketing tool for your business.

Think about it. Most consumers own a cell phone and many use it mainly to send and receive text messages. Additionally, most people use their cell phones to search the internet for products and services. These consumers tend to be more engaged with their text messages, as well as with mobile marketing messages and social media. This is good news, making it more likely that your message will inspire them to take action.

There are many auto repair shops currently using text messaging and seeing great results. If you are one of them, our hat’s off to you; you are ahead of the game. If you currently are not using text messaging as a marketing and communication tool, we understand. You might think it could be ineffective, time-consuming and costly, making it tough to justify the investment. Or you might think there are too many rules surrounding the legality of text message communication.

The reality is most text message marketing solutions are low in cost and highly effective. Plus, as long as you or the company you use follow some simple rules, managing it should be a breeze. Here are some stats that might blow you away. According to Text Request:

  • 99% of texts are read
  • They are read within 5 seconds of being sent
  • 45% of marketing texts get responses
  • 9 out of 10 people would rather get a text than a call

SureCritic, a leading provider of verified consumer reviews, gives us seven compelling reasons for you to use text messaging in your marketing program. Here are they are:

  1. Increase in ROI
  2. Receive buyer’s comments at the speed of light
  3. Response rates for texts blow phone calls and emails out of the water
  4. No spam filters to work around
  5. Reply on your schedule
  6. Your mobile website is getting the most hits
  7. Level up your business

 

For more detail on these 7 reasons, read SureCritic’s blog post, 7 Reasons Why Your Business Should Be Utilizing Text Message Marketing.

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About the Author

Marcus Mackell

Marcus Mackell is a Market Manager for the Mitchell 1 SocialCRM shop marketing product line. He joined Mitchell in 2004 and has been in the automotive social media & retention marketing business for over 14 years.