Don’t set it and forget it, review your marketing results!

In marketing, they say, “If you can measure it, you can improve it.” I believe that there’s an additional statement that could be added to that: “If you can measure it, review it.

How do you know what to improve if you don’t know what’s working and what’s not? Tracking and measuring are important, but it’s just as important to review what’s being tracked. Reviewing your auto repair shop marketing results allows you to determine how and when to make adjustments to your marketing activities and provides you with valuable insights into your return on investment (ROI).

So what tools can you use to review your marketing results? It all depends on what you’re doing. If you want to track website traffic, you could use a tool like Google Analytics. Facebook provides its users with analytics results called Insights, designed to show interaction and engagement results. Regardless of your marketing strategy, reviewing the results is an important component in success.

Here’s the good news; if you subscribe to Mitchell1 SocialCRM, we do all of the measuring, tracking and results reporting for you! All you need to do is log in to your reports regularly. You’ll benefit from key data points, such as which emails were sent out, who they were sent to, who returned because of it and how many consumer reviews you recently received. Logging into your reports is easy, and Mitchell 1 provides you with multiple ways of doing so – see below.

Monthly Email Results Report:

Each month an email is automatically sent to each shop subscribing to SocialCRM. The email includes both results for the previous month’s marketing efforts and a direct hyperlink to the online reporting dashboard.

SocialCRM Email Results Report online link navigation

Manager SE Integration:  

Access the results of your marketing efforts at the click of a button in your Manager SE shop management system. You’ll automatically be notified of new reporting data by the star notification (see below). All you need to do is click the buttons when you see a new star pop up and unlock your results.

Manager SE Star Notifications

Direct Link:

If you don’t have access to your email or a computer that has Manager SE installed, you can use the direct web link to access your reports. The direct web link is www.m1socialcrm.com.

SocialCRM Web Link to Reports

For more information on SocialCRM’s reporting capabilities or to ask questions about your reports, you can contact your dedicated support agent or call the SocialCRM support line at 1 (888) 724-6742.

Posted in:
About the Author

Marcus Mackell

Marcus Mackell is a Market Manager for the Mitchell 1 SocialCRM product line. He joined Mitchell in 2004 and has been in the automotive retention marketing business for over 7 years.