You Can Win $100 in our “Thank You Thursdays” Sweepstakes! Our first “Thank You Thursdays” contest last November was so popular that we’ve brought it back just in time for National Automotive Service Professionals Week (NASPW), June 8-14. But because a week really isn’t long enough to show our appreciation for your dedication to the […]
“Shop fires employee; employee takes over shop’s social media account.” Does that scenario sound like that something that could never happen to you? If you’re a shop owner, unfortunately it’s not impossible because these types of situations can happen in every industry, including ours. As auto repair shops establish social profiles and increase their social […]
We’re happy to let you know that starting in June, the SocialCRM service will be turning on a new automatic email campaign that is triggered whenever a consumer gives their visit at your shop a five-star rating. This new “smart email” is included at no charge for all SocialCRM customers. With over 65% of all […]
Meet Your Support Agent: Shoshana Elias The “Meet Your Support Agent” feature provides an inside look at the SocialCRM shop marketing service from the support agent’s perspective. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing & social media strategies to gain competitive advantage in their […]
Scottsdale Workshop was Fantastic! We’ve just wrapped up the first Shop Management Workshop for 2015, held in Scottsdale AZ on April 30 – May 2. It was our second time at the Scottsdale Plaza Resort, and it once again proved to be a magical venue. It’s a beautiful setting with the facilities, services and staff […]
5 Tips for Running an Effective Coupon Campaign No business owner likes to “give away money.” That’s a fact. And in this economy, every penny counts. So when we mention the word “coupon” to shop owners, we understand why they’re often reluctant to buy into this concept. But, did you know that coupons offer a […]
Automechanika Chicago Rocked! This past weekend, I had the unique opportunity to attend the Automechanika Chicago show. I was there as an exhibitor for Mitchell 1 in a booth that we shared with Snap-on Diagnostics and Snap-on Equipment. When you hear the name Automechanika, you probably think immediately about the G-I-A-N-T and traditional all-automotive trade […]
Bringing Back Lost Customers Every year, auto repair shops lose over 20 percent of customers for various reasons, and most shops have no idea a customer is gone until it’s too late. The longer a consumer stays away from your shop, the less likely it is that they will ever be back. That’s because in […]
Did You Survive ‘Mobilegeddon’ – Google’s New Search Ranking? Have you been hearing all the hype about Google “Mobilegeddon”? It’s all over the news and social media. On April 21, Google introduced a new algorithm that favors searches to businesses that have mobile-optimized websites. Businesses with websites that are not yet mobile-friendly get punished in […]
Get Your Business on Facebook Over the years, Facebook has become an increasingly important tool for businesses, including auto repair shops. Facebook allows businesses to communicate and engage with their consumers, find new consumers, and promote their products. Getting started on creating a business Facebook page is often the hardest part. There are lots of […]