• Those Old Mitchell Manuals Filled a LOT of Shelves…

    Those Old Mitchell Manuals Filled a LOT of Shelves… Factoid Friday Trivia Game Answer & Winner for September Announced! Thanks to everyone who submitted a guess in our latest Factoid Friday trivia quiz! The Factoid Friday trivia game uses the iconic pieces of automotive history from the Mitchell 1 Library as the basis for trivia […]

  • Play our Factoid Trivia Game!

    Welcome to Factoid Friday! Answer the Factoid question correctly and win a $25 Amazon gift card! Welcome to our Factoid Friday guessing game that blends a twist of trivia with an interactive component and features pieces of iconic automotive history from the Mitchell 1 Library. To keep things interesting, we even offer a prize! In […]

  • Meet Your Support Agent: Greg Betz

    Meet Your Support Agent: Greg Betz The “Meet Your Support Agent” feature provides an inside look at the SocialCRM service from the support agent’s perspective. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing & social media strategies to gain competitive advantage in their market. […]

  • Where to Find ECM Connector Views

    Where to Find ECM (Electronic Control Module) Connector Views In my role as the ProDemand Trainer, I have the chance to talk to many new customers to help them get up and running smoothly with ProDemand. Lately, one of the questions I’ve heard frequently is, “How do I find the connector end views for the ECM in ProDemand?”  To answer […]

  • Throwback Thursday: The Mitchell Manual Mile

    Throwback Thursday: The Mitchell Manual Mile It’s that time around here – CLEANING Time! UGH! Most people only have to do “Spring Cleaning,” but in the library I have to do it whenever I get a chance. I was just going through old files and I ran across some material from a “Department Showcase” we […]

  • Building Your Business through Good Customer Communication

    Building Your Business through Good Customer Communication Have you heard the saying, “Fix the customer, not the car?” This comment appeared on Mitchell 1’s automotive shop management forum and it brought home the importance of customer service in the automotive industry. Of course it’s important to fix the car, but if the customer is not […]

  • More Expert-based Content Added to ProDemand

    Important Update: More Expert-based Content Added to ProDemand We’re continuously adding new features and data to our software solutions in order to bring you more value. Our ProDemand team has been especially busy this year, with a focus on improving our expert-based SureTrack information to deliver real-world insights along with our OEM information. Below is […]

  • The Mystery Wiring Diagram Belongs To…

    The Mystery Wiring Diagram Belongs To… Factoid Friday Trivia Game Answer & Winner for July Announced! Thanks to everyone who submitted a guess in our Factoid Friday Wiring Diagram trivia quiz for July! The Factoid Friday trivia game uses the iconic pieces of automotive history from the Mitchell 1 Library as the basis for trivia guessing […]

  • Have You Attended ProDemand Training Yet?

    Have You Attended ProDemand Training Yet? If you answered “no,” here’s another questions for you: Are you using all the features in ProDemand? If that’s another “no” answer, then you owe it to yourself to attend ProDemand training. Whether you’re just getting started with the product, need a refresher or just want to become more […]

  • A Free Trip and New Shop Management Skills, Too!

    A Free Trip and New Shop Management Skills, Too! Mitchell 1 welcomes winners of the “Shift into High Gear” Facebook sweepstakes to San Diego A trip to San Diego was not originally in the summer plans for Andy Kovesdi and his wife Andrea, owners of Garfield Auto Center in Garfield Heights, OH. Then one day in […]