Business Listing Syndication – Go Take a "NAP"

Why Having a Reliable “NAP” (Name, Address, and Phone Number)
Has Never Been More Critical

Many businesses don’t consider the importance of their Name, Address, and Phone number in context with their Internet visibility.  The truth is that it’s more than just a good idea to have a consistent “NAP” for your business – it’s critical to being found on the Internet.

In March, Mitchell 1 SocialCRM will launch a valuable new feature called Business Contact Syndication.  This new feature involves taking your shop’s Name, Address and Phone number or “NAP” and ensuring it’s correct and consistent across the Internet. This new service distributes or “syndicates” your information out to hundreds of search engines, local directories, mobile applications and social media sites.

Why NAP?
The benefit of having your business listed consistently across these well known channels (Google, Yahoo, Bing, Facebook, etc.) is a dramatic improvement in your Internet visibility. According to search engine experts, the opposite is also true – having an inconsistent NAP from site-to-site is one of the biggest “red flags” when it comes time for the search engine to decide if you’re worthy of being presented on the search engine results page (SERP).

Is My NAP Really a Problem?
You would be surprised how many different versions of your NAP can exist on the Internet. On more than one occasion I’ve personally seen completely different listings for the same aftermarket shop on the shop’s website, Google Places, and our own SureCritic Review site. Abbreviations, DBA listings and inconsistent spellings are just a few issues that can significantly weaken your Internet search muscle.

I Have a Reliable NAP, Now What?
After the SocialCRM team has ensured that you have a consistent NAP across the Internet, we continue to verify it monthly – giving our extensive distribution network the highest confidence in the quality of your information.

How Do You Enhance My NAP?
Because search engines and directories are always seeking to enhance their own business listing content, we send them additional information about your business. We enhance your listings with logos, website links, shop hours and other information for maximum visibility and “findability.” We even apply rooftop geo-location coding so your listing is ready to perform.

Take a Nap While We Take Care of Your NAP
A good NAP can make a world of difference in the likelihood that your business will be found on the Internet. But without subscribing to a marketing service like Mitchell 1’s SocialCRM, it may be difficult for small business owners to find the time to research and correct their contact information across the Internet.  The good news is that SocialCRM customers don’t have to do anything – it’s taken care of automatically. We make it so easy that you may decide to take a nap (the other kind) while we take care of the details for you.


About the Author

Brian Warfield

Brian Warfield is a Senior Product Manager for the Mitchell 1 SocialCRM product line. He has been in the automotive software business for over 20 years and has earned a degree in Marketing from the University of Cincinnati Business College.