The Liquor Store Model for Business Marketing Success

The Liquor Store Model for Business Marketing Success

Ran across a great article from the folks at MarketingProfs and wanted to share with you because it’s an excellent way to explain the unique marketing niche & opportunties available to small businesses.  

If you run a small business, you have a competitive advantage that may be as obvious as the nose on your face.  An American Express 2011 survey found that 75% of customers think they get better service at small businesses, and an overwhelming majority say small local businesses are key to their local economy. The conclusion: at least three-quarters of your customers want that “small business” feeling.

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About the Author

Brian Warfield

Brian Warfield is a Senior Product Manager for the Mitchell 1 SocialCRM product line. He has been in the automotive software business for over 20 years and has earned a degree in Marketing from the University of Cincinnati Business College.