2016: The Year in the Rear View Mirror

2016_rearviewmirrorAs we wrap up 2016, it’s time to look back and sum up the key take-aways and insights shared here in the SocialCRM auto repair shop marketing blog.

It was another great year for the SocialCRM team. We’ve always tried to find new & innovative ways to enhance the service, stay on the cutting edge of social media marketing trends, and find better ways to connect with our customers.

This year we really focused on engaging with our customers, and I think we succeeded! We focused our efforts on sharing social media & marketing best practices and insights through multiple channels such as our dedicated support agents, blog posts, onsite visits and a new video.

In our blog, we focused on key topics like the importance of responding to messages/comments on Facebook and how to do that with automatic replies when you can’t reply immediately. We also outlined best practices for responding to positive and negative SureCritic consumer reviews. And we provided our shops with best practices for managing SocialCRM through our Manager SE system.

These are just a few of the topics covered in 2016. And while the year is drawing to a close, be assured that we’ve got a lot of great things planned for 2017! We’re going to continue focusing on connecting with our customers and constantly improving the shop marketing services we provide to auto repair businesses. We’ve got some exciting things planned, so stay tuned.  In fact, continuous improvement is at the core of Mitchell 1’s mission, so be sure to check back here regularly to learn about some exciting enhancements coming next year — and beyond!

Best of the Blog

Below are links to a selection of some of our favorite blog posts from 2016:

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About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.