How Important are Consumer Reviews?


The importance of consumer feedback and reviews has increased substantially over the years. In fact, consumer reviews have become vital to maintaining a positive online reputation, and are an essential component of success for any business that wants to remain competitive.

According to a survey from, “90% of consumers say positive reviews influence their purchase decision.”  This suggests how very important it is for automotive repair shops to have a strategy in place to generate and capture consumer reviews. But, not just any review, verified reviews.

Nowadays, reading reviews online can be confusing and misleading at times because of deceptive tactics like review spamming and fake reviews. These tactics can negatively impact a business by decreasing consumer trust.

Mitchell 1 SocialCRM helps you generate verified auto shop consumer reviews at a faster rate and will also help spread those reviews throughout the Web and across social media channels, so your consumers and prospects can quickly find them.

Shops that use the Mitchell 1 SocialCRM service have an average review star rating of 4.86 (out of 5 stars), which means that there’s a great chance that when a prospect or consumer reads a review generated by the SocialCRM service, it will be a positive one. And that makes it much more likely that they will show up at that shop for service.



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About the Author

Marcus Mackell

Marcus Mackell is the Director of Mitchell 1's SocialCRM shop marketing product line. He joined the company in 2003 and has been in the automotive social media & retention business for over 17 years.