• The Perfect Email Campaign

    The Perfect Email Campaign I once had a shop owner describe to me his perfect email campaign. The campaign would look at all the vehicles in his shop management software and send an email to the owners of the ones that were due for their timing-belt replacement service. He followed this with the fair yet […]

  • 6 Steps to Make Your Customer Reviews More Visible on Facebook

    6 Steps to Make Your Customer Reviews More Visible on Facebook With Facebook’s recent update to the business page platform, apps or links that once were prominent now fall to the sidelines. This may hinder the impact of your social marketing efforts! This definitely affects SocialCRM customers – Facebook’s new review options may have pushed […]

  • Building Your Business through Good Customer Communication

    Building Your Business through Good Customer Communication Have you heard the saying, “Fix the customer, not the car?” This comment appeared on Mitchell 1’s automotive shop management forum and it brought home the importance of customer service in the automotive industry. Of course it’s important to fix the car, but if the customer is not […]

  • And….”The Big Payback” Sweepstakes Continues!

    YES – “The Big Payback” Sweepstakes is continuing through 2014! Add a Customer Review Badge and Increase Search Engine Visibility If you’ve been thinking about bringing more attention to your customer reviews by adding the SureCritic badge or widget to your website, our “Big Payback” sweepstakes is an added incentive to take the next step.  And now you […]

  • And…."The Big Payback" Sweepstakes Continues!

    YES – “The Big Payback” Sweepstakes is continuing through 2014! Add a Customer Review Badge and Increase Search Engine Visibility If you’ve been thinking about bringing more attention to your customer reviews by adding the SureCritic badge or widget to your website, our “Big Payback” sweepstakes is an added incentive to take the next step.  And now you […]

  • The Hidden Value of Consumer Reviews

    The Hidden Value of Consumer Reviews As the influence of consumer reviews on purchasing decisions continues to grow, there are some less-than-obvious benefits worth your attention. These hidden benefits have great value but are completely free. Now, that’s a good deal. Here are some tips for getting added value out of your consumer reviews: Add […]

  • Is Your Website Stuck in The Dark Ages?

    Is Your Website Stuck in The Dark Ages? Whether you are designing a new website, or updating your current one, it’s important to keep current trends in mind. As technology evolves, so do the rules revolving around it. What was cutting edge a few years ago may be outdated now. Remember when DVDs and DVD […]

  • Meet Your Support Agent: Arika Ramirez

    Meet Your Support Agent: Arika Ramirez The “Meet Your Support Agent” feature provides an inside look at the SocialCRM service from the support agent’s perspective. In an interview format, they share expertise, insights and best practices to help auto repair shops use digital marketing strategies to gain competitive advantage in their market. This month we’ll […]

  • Bring Customers Back Quickly

    Marketing Tip to Bring Customers Back Quickly Do you sometimes find yourself wondering what you can do to generate more service/repair tickets rather than the loss leaders? Here’s a quick marketing tip that may help with that. Did you know that running separate coupons on your marketing and customer communication pieces is a great way to create a powerful […]

  • And the "Big Payback" Winner for May Is…

    And the “Big Payback” Sweepstakes Winner for May Is… We’re happy to announce that the winner of our “Big Payback” Sweepstakes for May is J AND E AUTOMOTIVE of Nashville, TN. They’ve won a free month of their SocialCRM subscription! Congratulations, Gerald Marshall! Gerald and his team were entered into the sweepstakes automatically by adding their SureCritic badge to their […]