How E-mail and Text Marketing Can Increase Your Auto Shop’s Profits

If you were to ask them, most auto shop owners would saw their dream began with the desire to open and maintain their own self-managing company. That the entrepreneurial mindset! Once that goal has been reached, the next mark is to turn that business into a profitable one with growth potential.

There are many factors that impact being a profitable automotive shop, such as; providing great service, having the correct tools, and the right staff and always analyzing your competition just to name a few. But, one of the most impactful and possibly best ways to build a profitable business is to simply focus on your customer’s needs and your shop’s communication strategies.

Successfully profitable shops tend to adopt the “golden rule” that customers come first. They also are the first to reach out to those same customers! Sitting around and waiting for customers to drive up to your shop won’t simply do it. You have to be proactively reaching customers in your area with timely and actionable communications! It’s not just the message that’s important, it’s just as important to use the right technology when reaching out. Technology such as automated email campaigns and text messages communications are a couple of essentials ways to do it. Studies show that using email communications could influence the purchasing decisions of your consumer. Additionally, managing your emails campaigns correctly could lead to a significant increase in your businesses’ overall revenue. Basically, you need to make sure you are sending the right emails to the right people at the right time to be successful, don’t just send generic messages because that will not be as effective.

Text communication will also help a business improve their profits. Over the past few years, text message communication has become the preferred way to communicate. Text messages help improve the overall customer experience providing shops with the ability to provide their customers with “real-time” notifications related to the most recent interaction or upcoming appointment. Many studies show that the most common use of text message communication in an automotive shop is to manage appointments (scheduling and reminders). In fact, texting helps to reduce no-shows significantly helping a shop maintain the expected revenue of the visit, plus, consumers who receive a text from a business tend to have higher conversation rates than those who do not.

Bottom line is that incorporating an email and/or text marketing solution in your shop will help you increase your profits by simply staying in contact with your customers and keeping them up to date with their appointments and vehicle needs. The more you stay in contact with them, the more they’ll trust your business and the more they will spend with you, and having Mitchell 1’s SocialCRM auto repair marketing software by your side can not only make things easier for you and your shop but help drive in those customers!

 

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About the Author

Marcus Mackell

Marcus Mackell is a Market Manager for the Mitchell 1 SocialCRM shop marketing product line. He joined Mitchell in 2004 and has been in the automotive social media & retention marketing business for over 14 years.