5 Ways Auto Shop Marketing Has Become More Important Than Ever – Part 2
This is Part 2 of our 5-part blog series on ways marketing can help your shop enhance customer engagement and bring in more business.
Part 2 – Consumer Reviews
With far less face-to-face communication opportunities during the Covid-19 quarantine, consumers spent much more time online than ever before. In fact time on social media platforms jumped 10% in 2020 with people spending an average of 82 minutes per day on social media platforms. With fewer face-to-face relationship building opportunities, your online word-of-mouth marketing such as consumer reviews have became more important than ever.
Responding to both positive and negative review allows you to communicate and build a relationship outside of the normal face-to-face interactions. If you weren’t responding to reviews before, then it’s time to recognize this is a lost opportunity and prioritize making connections with customers that leave a review.
Expert Tip: Make it someone’s (or yours) responsibility to respond in a timely manner to both negative and positive reviews in order to build relationships. This responsibility could also include sharing positive reviews on social media.
Missed Part 1? Read it here: 5 Ways Auto Shop Marketing Has Become More Important Than Ever – Part 1
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