by Mitchell 1

From the Imagination to Reality: TruckLabor

The idea for the new TruckLabor product isn’t really all that new… we just applied it in a new way: Trucks! From the very moment in 2006 when we launched Tractor-Trailer.net, Mitchell 1’s repair information solution for Class 7-8 heavy-duty tractors and trailers, we have literally been inundated with requests for a truck labor estimating solution.  

Hardly a day has gone by since that product launch without a customer calling to ask, “What about labor?” We listened, and now the TruckLabor product is a reality in shops all over North America, brought to you by the passion of those who created it.

I’m reminded of the movie Field of Dreams in which the saying was repeatedly whispered, “Build it and they will come.” It seems as though I kept hearing that mantra in my mind over the past half-decade —“Build TruckLabor and they will come.” Now that TruckLabor is a reality, it’s been very gratifying to see how positively the product has been received by the industry.

So, what’s next? Exciting things are ahead for our truck product line and our imaginations are working overtime. Remember what John Dewey said, “Every great advance has issued from a new audacity of imagination.” Stay tuned!