Is the Consumer Always Right?

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The Consumer is Always Right – Until You Decide to Fire Them!

What should a business do when after bending over backward to help a consumer and they still give you a bad consumer review?  How about take the opportunity to praise your team for the great job they did in spite of a difficult customer. That’s exactly what one shop did… they successfully turned a negative into a positive with a very good result.

Read the full story in this article from Ratchet + Wrench Magazine:
A Bad Review Ends Up a Boost in Morale

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About the Author

Brian Warfield

Brian Warfield is a Senior Product Manager for the Mitchell 1 SocialCRM product line. He has been in the automotive software business for over 20 years and has earned a degree in Marketing from the University of Cincinnati Business College.