Mitchell 1 announces its Customer Retention Marketing (CRM) program is now available in Gold and Platinum packages. Each package includes all of the existing CRM features, as well as several enhancements and capabilities. The new features take the CRM program, and the shops that utilize it, to the next level in Customer Retention Marketing. As seen in Modern Tire Dealer, Auto Care Pro News and

“We are very excited to offer these innovative features bundled into a single package.” said Chris Arden, product manager for CRM. “Mitchell 1 CRM is the first in the industry to provide shops with a comprehensive suite of products for all their marketing, call tracking and web design needs, for a reasonable monthly fee. Not only do we provide the services, but there is also a dedicated marketing support center to help build and refine marketing programs. CRM shops now have all the tools they need to compete with the dealerships and communicate with individual customers in a personalized manner.”

Mitchell 1’s CRM program helps shops increase their revenue and improve their customer loyalty. Participating shops are able to contact their patrons with professional, personalized reminders, in mail and e-mail form, when they are due for scheduled maintenance. The automated nature of the program allows CRM shops to reach their customers several times a year, with minimal time investment on their part. The CRM program was built specifically for the Mitchell 1 OnDemand 5 Manager program; therefore, contact preferences and vehicle information can be updated automatically without a need to call the Support Center.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.