Mitchell 1 recently announced that its Internet-based product has achieved record popularity this year and is on pace to once again double the product’s customer base in 2006. As seen in

“The continual stream of enhancements that Mitchell 1 has made to the product, as well as monthly delivery of thousands of new articles, has driven a rapid adoption of the product this year and made it the first choice of the automotive aftermarket.” said Dan Ramirez, general manager, Automotive Repair Solutions, Mitchell 1.

Mitchell 1’s delivers comprehensive data for 1983-current domestic and import vehicle models, as well as clear illustrations and wiring diagrams, complete diagnostics, tech bulletins and recalls, scheduled maintenance with labor times, monthly data updates and OEM parts and pricing.

The color wiring diagrams with CircuitSelect provide clear, concise and fully searchable graphics. With the addition of the CircuitSelect feature, users can highlight and isolate any combination of wires, making complex electrical problems easy to solve.

Mitchell 1’s product packs all the features of its DVD counterpart and more; all within a carefree and easy-to-implement web-based product. Users can log onto the Internet from any computer in their shop and they’re ready to go.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.