POWAY, CA (Nov. 1, 2005) As the industry leader in development and delivery of automotive repair information and management software, Mitchell 1 tops the list of SEMA exhibitors who have created a real industry buzz with respect to new product innovations, partnerships and breakthrough technology.
Most recently, the Mitchell 1 new Business Solutions product line unveiled its Customer Retention Marketing and Call Tracking Services products as the first offerings in a series of releases designed to help today’s repair shop owners improve marketing, customer retention and customer satisfaction.
With the introduction of OnDemand5 Repair version 5.8, Mitchell 1 continues its tradition of delivering cutting edge technology that helps maximize technician efficiency by minimizing the diagnostic effort. The new edition of the industry standard builds on the landmark full-color wiring diagrams found in previous versions and now offers CircuitSelect- a powerful circuit isolation tool that allows users to pinpoint and diagnose electrical problems faster than ever.
Mitchell 1 CRM (Customer Retention Marketing) and Mitchell 1 CTS (Call Tracking Services) provide automated marketing solutions that allow shop owners to systematically target their most profitable customers for repeat business. CRM features include automated service-reminder postcards and emails, thank-you emails, customer satisfaction survey tools and intuitive management reports. CTS offers toll-free call tracking to facilitate a shop’s advertising and marketing campaign and includes the tools needed to measure a return on investment for each effort.
This year Mitchell 1 also continued to build on its parts partnership program conceived more than three years ago.
Adding yet another partner, ASA Tire Systems, Mitchell 1 and its parts vendor partners — O’Reilly Auto Parts, GPI/CARQUEST, BWP/CARQUEST, Auto Value/Bumper-to-Bumper, Hahn Automotive, Parts Depot Inc., Lee Automotive and MAWDI — have continued to reap the benefits of a participating in the industry’s largest and most successful parts distributor partnership to build customer loyalty by helping repair shops save time and money using an electronic parts ordering system.