• How to Be a Text Marketing Super Hero

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    Marketing Tips from Mitchell 1 SocialCRMThe quote “With great power come great responsibility” has been attributed to everyone from Winston Churchill to Spiderman, and this relationship of power-to-responsibility is certainly true for Texting Marketing Campaigns. The “great power” of text marketing campaigns is made obvious when your customer grants you permission to contact them in the most direct and personal way possible.  And the “great responsibility” starts with the FCC’s requirement to get prior consent before sending automated promotional texts.

    The good news is that Mitchell1 is here to help with some tips on text marketing best practices that will have you texting marketing like a super hero.

  • SureTrack Community Fix: A Jarring Situation

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    Mitchell 1 SureTrack Real Fix LogoAll modern vehicles will drain a battery when sitting but when it happens in a short time, it’s time to investigate. SureTrack community member after6tuning had a Kia Soul that had a parasitic draw issue and they found some charging issues which they corrected but didn’t eliminate the draw. They posed the question to the community, and with the help of fellow community member todawg and others, they were able to resolve the issue quickly.

  • Don’t Overlook Those Vital Incidentals

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    It’s no surprise that there are many variations when it comes to truck maintenance schedules. The operating conditions for the individual vehicles or the fleet vehicles in general, help to determine what systems need to be serviced and when. In addition, the truck service information source will point out specific components that need to be checked, lubricated, cleaned, or replaced during those services. See how Mitchell 1’s TruckSeries can help you stay on top of those vital maintenances.

  • Best of the Blogs – 2020 Truck Repair Information “Did You Knows”

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    Our truck repair experts at Mitchell 1 — were very busy last year. In addition to working hard on improving the medium- to heavy-duty truck repair software and getting repair information documented in a timely manner, they also shared their knowledge here in the ShopConnection blog.. Here we collected a few of the pearls of wisdom that our experts have written this past year— all of which we hope you find help you get to your fix faster!

  • Sharpening Your Best Tool!

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    To be a Truck technician requires a lot of time and energy, and requires a major investment in your physical and mental being. Yet, as with every major investment everyone looks forward to a great return. To ensure the best chance at a great return, you must start with taking care of your best “tool”. You! Here are some great tips and tricks to help you get the best of you from our own Chris Wenberg.

  • 2021 Emission Control Application Guide Now Available

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    Every year the automotive industry is ever evolving, with new vehicles, technologies and government standards being introduced or changed. Mitchell 1 understands this and knows how important it is for technicians and repair shops to stay up to date with the most current emission system information for all sorts of makes and models of vehicles. That is why we publish an annual Emission Control Application Guide (2021 ECAT).

  • SureTrack Real Fix: Make The Switch

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    Mitchell 1 SureTrack Real Fix LogoSometimes a code will lead you down the wrong path, especially when the underlying symptoms seem unrelated. Follow this Real Fix to see how a stalling Buick Regal with a traction control module code was diagnosed and the component that caused the problem.

  • Best of the Blogs 2020: Auto Shop Marketing Tips

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    Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends; including the way they interact with marketing communication methods. This past year, our SocialCRM auto shop marketing team has been busy blogging away and sharing their marketing wisdom to help your shop gain and retain more customers and ultimately boost sales. Here is a collection of the SocialCRM team’s blog posts from 2020.

  • Best of the Blogs – 2020 ProDemand Tips & Tricks

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    If you’re a ProDemand automotive repair software user, you’ve more than likely noticed there have been some pretty exciting changes made to the program that are helping to speed up your search for auto repair information. Learning new features of a program can always be difficult. Even knowing the full functionality of a program can sometimes elude many long-time users. To help you get to know ProDemand better, we have offered some tips and shortcuts to get you to your fix faster. Check out this round up of 2020 blogs featuring some of the best Tips and Tricks.