Press Releases

Mitchell 1 expands its coverage to now include repair information on 98% of electric and hybrid vehicles in today's market, making ProDemand the clear choice when working on these types of automobiles and light trucks.

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Mitchell 1 is pleased to select Jay Kuykendall as the 2024 Educator of the Year for his outstanding achievements as a teacher and master automotive technician at Portland Community College, and as a successful business owner of Green Flag Auto Repair in Molalla, Oregon. We are pleased to acknowledge his exceptional contributions to the auto care industry as the co-founder of the Northwest Automotive Technicians Society.
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Ty Rockney of Chesapeake, Virginia, has been named the 2024 Mitchell 1 Automotive Technology Outstanding Student – a recognition that includes a $2,500 scholarship and an all-expenses-paid trip to attend the 2024 North American Council of Automotive Teachers (NACAT) conference .
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Mitchell 1 congratulates the winners of its sponsored Service Information Stations at the 2024 Top Tech competition, which tested the skills of talented technicians from Cox Automotive Mobility. As an event sponsor, Mitchell 1 administered five hands-on workstations using its online repair and diagnostics software.
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Mitchell 1 congratulates all the winners of the "Thank You Thursdays!" sweepstakes, which ran in honor of Automotive Service Professionals Month (ASPM) in June. This initiative was held to express our gratitude to the auto service professionals in the industry for all they do every day to keep our world moving.
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Mitchell 1's premium shop marketing services now includes all-new LocalSearch website themes. The modern designs empower auto repair shops to leverage key content and enhance their online visibility. By improving online user-experience with a uniquely tailored brand story throughout, shop's will boost their Google search ranking to attract new customer traffic.
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Our recent Shop Management Workshop was filled with a sold-out crowd of service advisors and shop owners eager to learn from Mitchell 1's very own product managers. Taken place in Del Mar, San Diego, attendees harnessed the full capabilities of our Shop Management Systems to improve shop efficiency and grow profits!
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