Mitchell 1 is pleased to recognize Mike Conway as its 2026 Educator of the Year, honoring his 22-year career in automotive education, exceptional ASE achievements and dedication to preparing the next generation of technicians. He serves as department chair of Automotive, Transportation and CDL Technologies at Stark State College,
Mitchell 1 Names Lan Mieu as the 2026 Automotive Technology Outstanding Student
Lรขn Miรชu of Arcadia, California, has been named the Mitchell 1 2026 Automotive Technology Outstanding Student, earning a $2,500 scholarship and an all-expenses-paid trip to attend the recent NACAT-sponsored Automotive Educators Conference (AEC) in Sacramento, California.
Mitchell 1 Kicks Off Summer with New Facebook Sweepstakes
Mitchell 1 is welcoming summer with a new Facebook sweepstakes, giving participants six chances to win. From now through July 24, 2026, one winner will receive aย $100ย gift card each week, with names announced every Friday on the Mitchell 1 Facebook page.
Mitchell 1 Launches New QuickSpecs Experience for Faster Specification Lookups in ProDemand
Mitchell 1 has launched a new QuickSpecs feature in ProDemandยฎ to streamline access to vehicle specifications for automotive technicians. This enhancement offers faster, cleaner search results, reducing unnecessary scrolling and improving workflow efficiency. With support for vehicles from 2015 to 2026, QuickSpecs aims to elevate the repair process experience.
Mitchell 1โs Kristy Coffman Named Recognized Associate by the ATAs Technology & Maintenance Council
Kristy Coffman, director of Mitchell 1โs Commercial Vehicle Group, was named a Recognized Associate by the Technology & Maintenance Council (TMC) of the American Trucking Associations at their 2026 Annual Meeting & Transportation Technology Exhibition held in Nashville, Tennessee.
Mitchell 1 Unveils โSocialCRM Book It Nowโ Product in its Shop Marketing Services
Mitchell 1 has launched โSocialCRM Book it Now,โ an advanced appointment scheduling product within its premium shop marketing service that enables vehicle owners to book appointments directly through an auto repair shopโs Google Business Profile. Making it easier than ever for shops to turn online searches into confirmed appointments.
Mitchell 1 Reminds Students to Apply for Automotive Technology Scholarship by March 31
Mitchell 1 is reminding high school seniors and college students in the U.S. and Canada who are interested in pursuing a career in the automotive aftermarket to submit applications for the annual Automotive Technology Scholarship through the Automotive Aftermarket Scholarship Central website by March 31.
Mitchell 1 to Showcase SocialCRM Auto Shop Marketing Service at 2026 SuperConference in Orlando, Florida
Mitchell 1 to showcase its SocialCRM shop marketing services at the ATI 2026 SuperConference, highlighting digital tools that improve the customer experience and keep your bay full.
Mitchell 1 to Showcase Latest Product Innovation at the 2026 VISION Hi-Tech Training & Expo
Mitchell 1 will showcase its latest software innovations to shop professionals, educators and students at the 2026 VISION Hi-Tech Training & Expo, March 5-8 in Overland Park, Kansas. Visit Booth 719 to see how Mitchell 1 is shaping the future of automotive repair.
Applications Now Accepted for the 2026 Mitchell 1 Automotive Technology Scholarship
Mitchell 1 is now accepting applications for its 2026 Automotive Technology Scholarship, supporting students pursuing careers in the auto repair industry. Eligible high school seniors and college students in the U.S. and Canada can apply through March 31 for a chance to receive funding, industry recognition, and an invitation to the NACAT conference in Sacramento.
