Kristy Coffman, director of Mitchell 1’s Commercial Vehicle Group, was named a Recognized Associate by the Technology & Maintenance Council (TMC) of the American Trucking Associations at their 2026 Annual Meeting & Transportation Technology Exhibition held in Nashville, Tennessee.
Mitchell 1 Unveils ‘SocialCRM Book it Now’ Product in its Shop Marketing Services
Mitchell 1 has launched “SocialCRM Book it Now,” an advanced appointment scheduling product within its premium shop marketing service that enables vehicle owners to book appointments directly through an auto repair shop’s Google Business Profile. Making it easier than ever for shops to turn online searches into confirmed appointments.
Mitchell 1 Reminds Students to Apply for Automotive Technology Scholarship by March 31
Mitchell 1 is reminding high school seniors and college students in the U.S. and Canada who are interested in pursuing a career in the automotive aftermarket to submit applications for the annual Automotive Technology Scholarship through the Automotive Aftermarket Scholarship Central website by March 31.
Mitchell 1 to Showcase SocialCRM Auto Shop Marketing Service at 2026 SuperConference in Orlando, Florida
Mitchell 1 to showcase its SocialCRM shop marketing services at the ATI 2026 SuperConference, highlighting digital tools that improve the customer experience and keep your bay full.
Mitchell 1 to Showcase Latest Product Innovation at the 2026 VISION Hi-Tech Training & Expo
Mitchell 1 will showcase its latest software innovations to shop professionals, educators and students at the 2026 VISION Hi-Tech Training & Expo, March 5-8 in Overland Park, Kansas. Visit Booth 719 to see how Mitchell 1 is shaping the future of automotive repair.
Applications Now Accepted for the 2026 Mitchell 1 Automotive Technology Scholarship
Mitchell 1 is now accepting applications for its 2026 Automotive Technology Scholarship, supporting students pursuing careers in the auto repair industry. Eligible high school seniors and college students in the U.S. and Canada can apply through March 31 for a chance to receive funding, industry recognition, and an invitation to the NACAT conference in Sacramento.
Registration Now Open for the Mitchell 1 Spring Shop Management Workshop in Scottsdale
Registration is now open for the Mitchell 1 Spring Shop Management Workshop, April 23–25 in Scottsdale, Arizona. Designed for shop owners, managers, and service advisors, this hands-on event delivers expert-led training on Manager™ SE and ShopKey® Management—helping shops improve workflow, boost efficiency, and grow their business.
Mitchell 1 Names Lucky Winners of its ‘Thank You Thursdays!’ Holiday Sweepstakes
Mitchell 1 announces the winners of its “Thank You Thursdays!” Facebook sweepstakes, which ran during the holiday season to express gratitude for all that automotive service professionals do to keep motorists safely moving down the road.
Mariano Rubio Receives 2025 Mitchell 1 / ASE Master Technician of the Year Award
Congrats to Mariano Rubio of Covina, California, who was named the 2025 Mitchell 1 ASE Master Technician of the Year during the ASE Service Professionals Awards banquet, held recently in Savannah, Georgia. His exemplary performance each and every day makes him an outstanding example of excellence in the automotive industry.
Mitchell 1 Sweepstakes ‘Thanks’ Automotive Service Professionals this Holiday Season
Mitchell 1 announces the return of its “Thank You Thursdays!” Facebook sweepstakes, running now through Dec. 18. One winner of a $100 gift card will be announced on the Mitchell 1 Facebook page every Thursday for five weeks with the final winner named on Dec. 25.
