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Press Releases

Summer Giveaway
Mitchell 1 Celebrates Winners of Summer Sweepstakes
August 4, 2026
Mitchell 1 recently concluded its six-week Summer Sweepstakes, awarding a $100 gift card to one lucky winner each Friday. The promotion celebrated the summer season while thanking customers and followers for their loyalty and support.
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Mitchell 1 Adds New File Attachment Feature to Manager SE
August 3, 2026
Mitchell 1's new Manager SE file attachment feature lets shops attach photos and documents directly to repair orders, improving organization, collaboration and repair documentation.
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online scheduler
Mitchell 1 Enhances SocialCRM Book it Now with Online Scheduler
July 7, 2026
Mitchell 1 has enhanced its SocialCRM Book It Now appointment scheduling with a new Online Scheduler, featuring Pricing for Services and Suggestions for Recommended Services. These updates aim to help auto repair shops boost revenue and improve customer experience during the booking process, making the process more transparent and convenient.
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Educator of the Year
Mike Conway Honored as the 2026 Mitchell 1 Educator of the Year
June 29, 2026
Mitchell 1 is pleased to recognize Mike Conway as its 2026 Educator of the Year, honoring his 22-year career in automotive education, exceptional ASE achievements and dedication to preparing the next generation of technicians. He serves as department chair of Automotive, Transportation and CDL Technologies at Stark State College,
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award presentation
Mitchell 1 Names Lan Mieu as the 2026 Automotive Technology Outstanding Student
June 23, 2026
Lân Miêu of Arcadia, California, has been named the Mitchell 1 2026 Automotive Technology Outstanding Student, earning a $2,500 scholarship and an all-expenses-paid trip to attend the recent NACAT-sponsored Automotive Educators Conference (AEC) in Sacramento, California.
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Sweepstakes graphic
Mitchell 1 Kicks Off Summer with New Facebook Sweepstakes
June 15, 2026
Mitchell 1 is welcoming summer with a new Facebook sweepstakes, giving participants six chances to win. From now through July 24, 2026, one winner will receive a $100 gift card each week, with names announced every Friday on the Mitchell 1 Facebook page.
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QuickSpecs feature
Mitchell 1 Launches New QuickSpecs Experience for Faster Specification Lookups in ProDemand
Mitchell 1 has launched a new QuickSpecs feature in ProDemand® to streamline access to vehicle specifications for automotive technicians. This enhancement offers faster, cleaner search results, reducing unnecessary scrolling and improving workflow efficiency. With support for vehicles from 2015 to 2026, QuickSpecs aims to elevate the repair process experience.
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Medium and Heavy-Duty Truck – Class 4-8 Website Launcher – ProDemand Truck Series

Direct Access—Pass-Through (transfer ticket) streamlines access straight into ProDemand Truck. Depending on the configuration, this workflow uses the user/password credentials or an account number. Your users can launch into ProDemand Truck, assuming they already have an active subscription.

  • This allows an invoking application to pass the searchTerm value, VIN, and YMM vehicle identity and launch the full ProDemand Truck application
  • Trouble Code Search Option
  • Allows the end-user to interact with it directly
  • It does not allow any information to be transferred from ProDemand back to the invoking application

api Website Launcher

Medium & Heavy-Duty Truck – Website UI Integration – ProDemand Truck Labor

ProDemand Medium and Heavy-Duty Truck Class 4-8 has the following mechanisms for application-level integration with our repair content: (Labor)

Your users can launch the ProDemand Medium & Heavy-Duty Truck UI sub-sections, assuming they already have an active subscription.

  • The ‘Website UI Integration’ is a self-contained subsection of the ProDemand Truck interface designed to provide access to specific subsets content, such as the ‘Labor’ guide, which contains information on labor hours
  • With this feature, users can select a collection of labor items from the ProDemand Truck interface, which are then returned to the calling program.
  • This mechanism allows users to pass specific vehicle identifiers, such as the VIN and YMM qualifiers, to the ProDemand Truck interface.
  • Using this mechanism, an invoking application can display the UI intent, enable the user to view and select content, and transfer content back to the invoking application
  • TAPE (transfer application public extension) is a workflow that gets you a token, which you then present to the Secure Intents website to consume the intents.
  • Intents, such as the ‘Labor’ intent, are designed for simplicity. They do not display the full ProDemand Truck interface, as shown in the screenshot below:

api Website Integration

api Website Integration

Light Duty – Automotive Website Launcher – ProDemand Complete

Direct Access—Pass-Through (transfer ticket) streamlines access straight into ProDemand. Depending on the configuration, this workflow uses the user/password credentials or an account number. Your users can launch into ProDemand, assuming they already have an active subscription.

  • This allows an invoking application to pass the searchTerm value, VIN, ACES ID, or YMMES vehicle identity and launch the full ProDemand application
  • Allows the end-user to interact with it directly
  • It does not allow any information to be transferred from ProDemand back to the invoking application

api Website Launcher

Light Duty Automotive – Website UI Integration – ProDemand Estimator

ProDemand Light Duty Automotive has the following mechanisms for application-level integration with our repair content: (Labor, Parts, Fluids, and Maintenance) Your users can launch the ProDemand Light Duty UI sub-sections, assuming they already have an active subscription.

  • The ‘Website UI Integration’ is a self-contained sub-section of the ProDemand interface designed to provide access to specific subsets of repair content, such as the ‘Parts/Labor’ guide. This includes tabs for Labor, Parts, Maintenance, and Fluids, each containing information like cost, labor hours, and part numbers.
  • With this feature, users can select a collection of parts and labor items from the ProDemand interface, which are then returned to the calling program.
  • This mechanism allows users to pass specific vehicle identifiers, such as the VIN, ACES ID, or YMMSE qualifiers, to the ProDemand interface.
  • Using this mechanism, an invoking application can display the UI intent, enable the user to view and select content, and transfer content back to the invoking application
  • TAPE (transfer application public extension) is a workflow that gets you a token, which you then present to the Secure Intents website to consume the intents.
  • Intents do not display the full ProDemand interface; a screenshot of the “Parts & Labor” intent is shown below:

Integration lightduty
Integration lightduty

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