Mitchell 1 to Hold This Year’s First
Shop Management Workshop in Scottsdale

Training Helps Shops Master Advanced Features of Management Software

Mitchell 1 will hold this year’s first Shop Management Workshop, April 30 – May 2 in Scottsdale, Ariz. at the Scottsdale Plaza Resort. The training is designed for shop management software users who want to learn more advanced capabilities, shortcuts and new features.

The two-day training session guides users through all levels of functionality of Mitchell 1 Manager SE and ShopKey Service Writer/Shop Management SE. Older versions are also covered. Topics include program setup, inventory, reporting, best practices, advanced transactions and integration with aftermarket cataloging. Attendees will also learn about the Mitchell 1 SocialCRM shop marketing service during a relaxed evening reception.

A practice lab equipped with computers and staffed by product specialists will be available throughout the workshop so attendees can practice and apply the skills they are learning in the workshop.

The workshop will be led by John Dwulet, senior product manager for Mitchell 1’s management software solutions, and Tim McDonnell, national training manager, who together have over 35 years of combined shop management system training experience. Attendees can expect lively discussions on how to use the management system to energize their business, increase profits and boost productivity.

“This advanced training turns existing shop management system customers into power users who get the most out of their software and business,” said Dwulet. “The sessions will uncover strategies that attendees can use to compete successfully against dealerships, maximize their maintenance and repair opportunities, and enhance their relationship with customers.”

Adds McDonnell, “For the experienced Manager user, the workshops provide two days of comprehensive training that increases the value of their shop’s software investment. The interaction between attendees sharing methods and tips, plus the new friendships everyone takes home, is priceless.”

Attendees will be welcomed with a cocktail reception on Thursday, April 30 from 6 to 8 p.m. Workshop sessions run from 8 a.m. to 5 p.m., on Friday, May 1 and Saturday, May 2. The registration fee is $200 per attendee, plus applicable tax, and covers seminars, breakfast, lunch and refreshments each day. Participants are responsible for transportation to Scottsdale and hotel accommodations. Attendees may reserve rooms at the Scottsdale Plaza Resort and receive Mitchell 1’s special hotel rate by mentioning Mitchell 1/ShopKey Manager Training when making the reservation by calling 800-832-2025. The hotel reservation must be completed by April 10, 2015 to receive the Mitchell 1 rate. Workshops fill up fast, so early registration is encouraged.

Attendees can earn 30 AMI credits toward the Accredited Automotive Manager (AAM) designation by completing the workshop. At the end of each workshop, AMI course completion forms will be handed out to those attendees who wish to pursue AMI credits.

For more information about the workshop or to register, visit the Management Workshop website.

For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.