Best of the Blogs 2018: Auto Shop Marketing Tips

auto shop marketing tips

Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends, including the way they interact with marketing communication methods. Mitchell 1 is committed to helping auto shop owners and their teams by educating them on industry trends, new tips n’ tricks and other helpful information that makes life in the shop easier.

This last year, our SocialCRM auto shop marketing team has been busy blogging away about some of their marketing wisdom that can help your shop gain and retain more customers, better communicate with them through different mediums and ultimately boost sales.

Below is a list of some of the blogs from 2018 in their respective categories along with a quick look at the contents for quick navigation.

Direct Marketing

 

Texting Your Customers: Informational Texts Versus Marketing Texts

June 19, 2018

Don’t get caught in litigation over marketing texts. This blog goes over the difference between informational text versus marketing texts and the laws regarding them, along with an example of what could happen if you are not mindful of business texting content.

Quick read, more information links, lists

Text Message Marketing Makes Way for Auto Shops to Market

March 7, 2018

Still on the fence with implementing text message communication with your shop’s customers? This blog discusses how you win by using text messaging as well as some pretty interesting facts.

Quick read, lists, more information links

Updated: 5 Tips for Running an Effective Coupon Campaign

November 29, 2018

This all-inclusive article makes the case for why coupons can actually make your business more money and improve your competitive advantage as well as what elements to include on your coupon.

Quick read, lists

Why Include Postcards in Your Marketing Plan?

October 9, 2018

The myth that postcards are obsolete has been debunked in this blog and explains why they are actually an important part of your overall marketing plan.

Quick read, bolded text, more information links

Email Marketing

 

Why Your Auto Shop Needs a Custom Domain Email Address

September 7, 2018

Understand the importance of a professional, custom domain email address by taking a look at the parts of an email address, what a custom domain email is and why it is important to you and your business.

Quick read, examples, lists

How to Reach and Wow Your Customers with Targeted Promotions

May 14, 2018

Get through your customer’s inbox clutter and make your business email noticed by grabbing your customer’s attention with targeted and personalized emails.

Medium read, lists

Website Tips

 

Tips to a Stellar Professional Auto Repair Shop Website

August 17, 2018

This infographic, along with supporting text for explanation, goes into depth on why your website can be one of your business’ main keys to success. You’ll learn what benefits you get from a great, well-optimized site, how a good website works, including the components involved, and an example of how SocialCRM achieves these results.

Infographic, In-depth explanation, lists

Optimizing for Search Engine Visibility

 

Boost SEO with Reviews & Lead Customers to Your Auto Shop

January 31, 2018

Collecting new reviews and managing both good and bad reviews about your business could be the golden ticket to ranking better than your competitors in an online search. Use this checklist to make sure you are doing all you can to be found by potential customers.

Quick read, lists, bolded text, more information links

Catapult your Auto Shop to the Top of Google’s Search Results Page

January 24, 2018

Your invoice content is a mine filled with SEO magic that could improve your rankings online. See why your invoice content is the best to re-purpose on your website and how Mitchell 1’s LocalSearch uses invoice information to boost SEO.

Quick read, lists, examples

Google Reviews Naughty List?

January 2, 2018

Getting reviews for your business, but it is also important to do it the right way so you don’t get penalized by Google’s uber-smart algorithm. Read about what NOT to do when it comes to reviews and make sure any service provider you use is not doing one of these.

Quick read, lists, more information links

All about Reviews

 

6 Ways Reviews Help Your Auto Repair Shop Marketing Plan

March 21, 2018

Turn from being apprehensive of reviews to excited about them after learning what awesome benefits your shop can experience from collecting more reviews.

Medium read, infographic, list

So Negative Reviews About My Auto Shop are a Good Thing?

February 8, 2018

Turn around negative reviews and retain your customer’s by using these helpful tips when responding to negative reviews (includes an example).

Quick read, lists, more information links, example

An Example of How to Answer Online Business Reviews

July 5, 2018

This blog lays out the 10 points, in a visual example, that you should touch when responding to a customer review online.

Quick read, examples, lists

Social Media Management

 

Your Social Media Should Take a NAP!

August 3, 2018

Get updated on how a N.A.P can help you climb search results pages when customers are looking for your service. This blog discusses what N.A.P is and why presence and consistency can put you above your competitors.

Quick read, bolded text

Watch Out Auto Shops: It’s the Facebook Apocalypse

March 28, 2018

If you’re using Facebook for business, like most other auto shops, become familiar with the most recent changes to Facebook that could affect your shop. See how it could affect you and how to overcome the changes using a small suggest trick (step-by-step help available) from Lizzy Murphy.

Quick read, graphic examples, step-by-step help

How to Bring New Customers in With Engagement on Social Media

May 10, 2018

This blog breaks down the bias against social media by showing how you benefit from investing the time in an easy-to-understand infographic. Also, learn how to make social media engagement and posting easy when you’re busy as well as 9 facts about social media effectiveness.

Infographic, In-depth explanation, lists

2018 Social Media Video Marketing Trends for Your Auto Shop

January 3, 2018

Images and videos are kings when it comes to content. Take a look at what type of social media content is best (graph) for you to focus on. Also get some fun and helpful ideas on ways to communicate with your customers on social media.

Lists, examples, more information links, graph

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About the Author

Brianna Crowl

Brianna Crowl is a Marketing Communication Specialist at Mitchell 1. She has over three years of experience working in digital marketing since graduating from San Francisco State University with a B.S. degree in marketing in 2014.