Best of the Blogs 2018: Auto Shop Marketing Tips
Marketing can be tricky. It is an ever-evolving and dynamic practice that can make or possibly break a business. New technologies and methodologies are constantly developing and consumers change with these trends, including the way they interact with marketing communication methods. Mitchell 1 is committed to helping auto shop owners and their teams by educating them on industry trends, new tips n’ tricks and other helpful information that makes life in the shop easier.
This last year, our SocialCRM auto shop marketing team has been busy blogging away about some of their marketing wisdom that can help your shop gain and retain more customers, better communicate with them through different mediums and ultimately boost sales.
Below is a list of some of the blogs from 2018 in their respective categories along with a quick look at the contents for quick navigation.
Direct Marketing
Texting Your Customers: Informational Texts Versus Marketing Texts
June 19, 2018
Don’t get caught in litigation over marketing texts. This blog goes over the difference between informational text versus marketing texts and the laws regarding them, along with an example of what could happen if you are not mindful of business texting content.
Quick read, more information links, lists
Text Message Marketing Makes Way for Auto Shops to Market
March 7, 2018
Still on the fence with implementing text message communication with your shop’s customers? This blog discusses how you win by using text messaging as well as some pretty interesting facts.
Quick read, lists, more information links
Updated: 5 Tips for Running an Effective Coupon Campaign
November 29, 2018
This all-inclusive article makes the case for why coupons can actually make your business more money and improve your competitive advantage as well as what elements to include on your coupon.
Quick read, lists
Why Include Postcards in Your Marketing Plan?
October 9, 2018
The myth that postcards are obsolete has been debunked in this blog and explains why they are actually an important part of your overall marketing plan.
Quick read, bolded text, more information links
Email Marketing
Why Your Auto Shop Needs a Custom Domain Email Address
September 7, 2018
Understand the importance of a professional, custom domain email address by taking a look at the parts of an email address, what a custom domain email is and why it is important to you and your business.
Quick read, examples, lists
How to Reach and Wow Your Customers with Targeted Promotions
May 14, 2018
Get through your customer’s inbox clutter and make your business email noticed by grabbing your customer’s attention with targeted and personalized emails.
Medium read, lists
Website Tips
Tips to a Stellar Professional Auto Repair Shop Website
August 17, 2018
This infographic, along with supporting text for explanation, goes into depth on why your website can be one of your business’ main keys to success. You’ll learn what benefits you get from a great, well-optimized site, how a good website works, including the components involved, and an example of how SocialCRM achieves these results.
Infographic, In-depth explanation, lists
Optimizing for Search Engine Visibility
Boost SEO with Reviews & Lead Customers to Your Auto Shop
January 31, 2018
Collecting new reviews and managing both good and bad reviews about your business could be the golden ticket to ranking better than your competitors in an online search. Use this checklist to make sure you are doing all you can to be found by potential customers.
Quick read, lists, bolded text, more information links
Catapult your Auto Shop to the Top of Google’s Search Results Page
January 24, 2018
Your invoice content is a mine filled with SEO magic that could improve your rankings online. See why your invoice content is the best to re-purpose on your website and how Mitchell 1’s LocalSearch uses invoice information to boost SEO.
Quick read, lists, examples
Google Reviews Naughty List?
January 2, 2018
Getting reviews for your business, but it is also important to do it the right way so you don’t get penalized by Google’s uber-smart algorithm. Read about what NOT to do when it comes to reviews and make sure any service provider you use is not doing one of these.
Quick read, lists, more information links
All about Reviews
6 Ways Reviews Help Your Auto Repair Shop Marketing Plan
March 21, 2018
Turn from being apprehensive of reviews to excited about them after learning what awesome benefits your shop can experience from collecting more reviews.
Medium read, infographic, list
So Negative Reviews About My Auto Shop are a Good Thing?
February 8, 2018
Turn around negative reviews and retain your customer’s by using these helpful tips when responding to negative reviews (includes an example).
Quick read, lists, more information links, example
An Example of How to Answer Online Business Reviews
July 5, 2018
This blog lays out the 10 points, in a visual example, that you should touch when responding to a customer review online.
Quick read, examples, lists
Social Media Management
Your Social Media Should Take a NAP!
August 3, 2018
Get updated on how a N.A.P can help you climb search results pages when customers are looking for your service. This blog discusses what N.A.P is and why presence and consistency can put you above your competitors.
Quick read, bolded text
Watch Out Auto Shops: It’s the Facebook Apocalypse
March 28, 2018
If you’re using Facebook for business, like most other auto shops, become familiar with the most recent changes to Facebook that could affect your shop. See how it could affect you and how to overcome the changes using a small suggest trick (step-by-step help available) from Lizzy Murphy.
Quick read, graphic examples, step-by-step help
How to Bring New Customers in With Engagement on Social Media
May 10, 2018
This blog breaks down the bias against social media by showing how you benefit from investing the time in an easy-to-understand infographic. Also, learn how to make social media engagement and posting easy when you’re busy as well as 9 facts about social media effectiveness.
Infographic, In-depth explanation, lists
2018 Social Media Video Marketing Trends for Your Auto Shop
January 3, 2018
Images and videos are kings when it comes to content. Take a look at what type of social media content is best (graph) for you to focus on. Also get some fun and helpful ideas on ways to communicate with your customers on social media.
Lists, examples, more information links, graph