Why Include Postcards in Your Marketing Plan?
According to Postcard Mania, digital marketing experts have reported that consumers see between 4,000 to possibly 10,000 ads online every day. Email, paid ads, social media and other online marketing communications are bombarding consumers on a daily basis. So it is no secret that online marketing has taken over as the main way to reach your customers.
So you may be asking, “Why would I want to put any of my auto shop marketing dollars towards postcards (direct mail) when I could put it into the most popular and effective online marketing channels?” With so much competition online, the best way to reach your customers, stand out and build a lasting relationship with them now is through a multi-channel marketing campaign approach. This means communicating with the same customer through different channels both on and offline, including postcards.
Companies that are moving only to digital marketing run the risk of missing — or even alienating — potential customers who do not have access to or are not receptive to online marketing. Maybe you don’t have an email address for them or they are not active on social media. If you are not able to market to them, you are leaving a lot of potential revenue on the table.
The more avenues you use to connect with your customers, the greater chance you will have of more customers returning to your shop. A combination of digital marketing and direct mail can help you achieve your overall ROI goal. The USPS reports that 98% of Americans check their mail daily, and postcards can establish a physical connection between your customers and your shop. A postcard is something real and familiar that may even be kept for reference or displayed on a refrigerator, so your message stays in front of them.
Mitchell1 SocialCRM offers a variety of customer retention and acquisition postcards. Retention postcards can be added to your SocialCRM subscription at any time. Acquisition postcards are purchased “by the job” through your dedicated support agent. Prices will vary based on multiple factors, including quantity of postcards requested, postage and the customer list. You can read more about SocialCRM Postcards on the Mitchell 1 website.
If you would like further details about any of these items or have other questions, please feel free to contact your SocialCRM support agent. Click here to find your support agent’s contact info. If you don’t have a support agent assigned yet, please call the SocialCRM support line at 888-724-6742 and follow the prompts.