Free Webinar Offered March 26

The Automotive Service Association (ASA) announces sponsored benefit providers Mitchell 1 and Automotive Service Leaders (ASL) are partnering to provide ASA members and the industry with an educational Webinar on ShopMeter, a free ASA benefit powered by Mitchell 1. The ASL Showcase Webinar, “ASL Showcase and ASA – Know the Numbers. Use the Numbers,” will take place Thursday, March 26 at noon Central time.

ShopMeter provides useful key performance indicator (KPI) data giving users the chance to see how their shop’s performance stacks up with other regional shops and compare these metrics with national averages. Armed with this information, ASA members can take proactive steps to increase their business.

“ASA and its benefit providers are dedicated to helping our members weather these tough economic times,” said B.J. Johnson, ASA vice president of membership services. “With programs and business solutions such as this Showcase Webinar, members will get firsthand knowledge of how to take the data from ShopMeter and apply it to their daily operations with the intent of increasing business. Having access to the data is one thing, gaining insight into real-world applications is quite another. We are thankful to ASL and Mitchell 1 for their partnership in bringing this Webinar to the industry.”

Designed to help today’s shop owners and managers easily access the core data necessary to assess shop volume, sales and maximize profits, ShopMeter can be accessed online through the ASA Web site,, in the Members Only section. This product is currently free to all ASA regular members in good standing. Members may access the product using their six-digit member number.

To learn more or to register for the Webinar, visit Registration is free and open on a “first-come, first-served” basis.

About ASA: The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry. ASA’s headquarters is in Bedford, Texas.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past news releases, go to, or visit ASA’s legislative Web site at

About ASL: Automotive Service Leaders is an industry-focused company that offers the AutoShop LifeLine program, TourAroundTour seminars and other events, as well as Web-based products to help independent automotive repair professionals stay successful. For more information, visit

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.