Tim McDonnell, Mitchell 1 National Training ManagerTim McDonnell, Mitchell 1’s national training manager, will serve on the 2012-2013 board of trustees for the Automotive Management Institute (AMI). He joined the board as an industry member in 2009 and was elected to the co-chairman post of the board in 2010. The members of AMI’s board of trustees represent both mechanical and collision repair shops of varying sizes as well as industry associations and companies.

“We would like to congratulate Tim on being re-elected to the AMI board of trustees to serve another term as co-chair,” said Nick DiVerde, senior marketing director, Mitchell 1. “With his extensive experience with Mitchell 1 and the automotive industry, plus his in-depth knowledge of repair information solutions, Tim will continue to be a tremendous asset to furthering AMI’s mission of providing and promoting practical business management education tailored to the automotive service industry.”

McDonnell has been Mitchell 1’s national training manager since 2004. In this role, he is responsible for creating multimedia materials and providing training programs for existing Mitchell 1 independent sales reps, new hires and customers on Mitchell 1’s growing list of electronic products. He contributes regularly to Mitchell 1’s websites, serving as the main moderator for the Shop Management User’s Forum community, dispensing advice and directing users to all types of support and training resources. He produces multiple podcasts during the year as well as serves as co-host of Mitchell 1’s Shop Management Software workshop events, which are conducted several times a year across the country.

In addition, McDonnell lends his voice and audio engineering expertise to the award-winning training video demonstrations included with all Mitchell 1 electronic products, and training modules and quizzes for the PerformanceCenter certification program. Customers who call the Mitchell 1 toll-free number will likely connect with McDonnell, who shares software tips and best practices via the phone system.

McDonnell began his career at Mitchell 1 in 1985 as a technical editor, researching and creating parts interchange, which capitalized on his experience in the auto recycling industry. In 1989, he served as the primary representative for the newly created OnDemand electronic repair information product, hosting demonstrations and trade show events nationwide. McDonnell became the Eastern training representative in 1996 and began supporting the newly created Series I/II shop management software, which is known today as OnDemand5 Manager/ ManagerPlus SE.

AMI was established in 1989 to answer the demand for continuing education tailored specifically for the business needs of the automotive service industry. For more information about the Institute or its curriculum, visit the AMI website at www.amionline.org.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.