Mitchell 1 announces Paul Cook of J&R Auto Service in Oshkosh, Wis. is the lucky grand prize winner of the “Join Mitchell 1 in Vegas for AAPEX” Facebook sweepstakes. Cook will spend three exciting days in Las Vegas attending the Automotive Aftermarket Products Expo (AAPEX) where he will see the latest features of Mitchell 1’s ProDemand™ repair, diagnostic and maintenance information system in action at the Mitchell 1 booth.

“We would like to thank everyone who ‘Liked’ Mitchell 1 on Facebook and entered our ‘Join Mitchell 1 in Vegas for AAPEX’ sweepstakes,” said Nick DiVerde, senior marketing director for Mitchell 1. “We are very pleased with the response to our Facebook promotion as it exceeded our expectations. We congratulate Paul Cook as the lucky grand prize winner and look forward to meeting him in Las Vegas.”

As the grand prize winner, Cook receives round-trip airfare for two people to Las Vegas, three nights (Oct. 30 – Nov. 1, 2012) in a double occupancy room at the Paris Las Vegas Hotel, two attendee badges for the AAPEX and SEMA Shows and one $500 Visa prepaid card. Not only will Cook get to see ProDemand at the Mitchell 1 booth, but he will also be able to walk the show floors and attend educational seminars, product demonstrations, special events and more.

ProDemand helps professional technicians complete their jobs faster, easier and smarter by presenting information from service repair manuals in a consistent, easy-to-understand format, providing all of the descriptions, procedures, specifications and diagrams that technicians need. Returning all of the relevant findings quickly saves time because technicians don’t have to conduct multiple look-ups to find what they need. More information about ProDemand is available at and

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.