Mitchell 1 integrated its with the Google’s search feature in April of 2008. Since then, the site has received more than one million hits a month. As featured in

“We’re thrilled by the reaction that we’ve received to our with the Google Search feature.” said Gary Hixson, product manager for Mitchell 1.  “With several million hits since its inception in April, Google has become the place to visit for superior relevancy returns that go beyond the article titles and headlines to find answers within the body of the article. Users are able to find what they’re looking for faster and easier than ever before.”’s new Google search incorporates features such as Google’s own spell check feature, search results with context information, and as search suggest feature that helps users pick exactly the right words they are looking to search. Additionally, Mitchell’s new Google search also searches TSBs and exclusive OnDemandLive Tips so that users can easily find all of the incredible time-saving information stored in

Mitchell 1’s delivers comprehensive data for 1983-current domestic and import vehicle models. It includes the new OnDemand Live feature, where users view and share tips, as well as access clear illustrations and full-color wiring diagrams, complete diagnostics, tech bulletins and recalls, scheduled maintenance with labor times, automatic monthly data updates and OEM parts and pricing. To find out more about, visit

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.