Mitchell 1 announces its Manager/ManagerPlus shop management software for the automotive repair industry was recently named the preferred management system of choice by O’Reilly Auto Parts, which is one of the largest retailers of aftermarket auto parts, supplies and accessories in the United States, serving both the do-it-yourself and professional service provider markets. As featured in AfterMarketNews.

 

Mitchell 1 and O’Reilly Auto Parts joined forces back in early 2002 to create a partnership to build customer loyalty by helping professional service providers save time and money by using an electronic parts ordering system. Today, this pairing gives automotive repair shops electronic access 24/7 to O’Reilly aftermarket parts, supplies and accessories.

 

“Mitchell 1 and O’Reilly have had a very successful partnership for over nine years thanks to the commitment of both companies to facilitate the parts ordering process,” said Dan Kelley, director of strategic partnerships for Mitchell 1. “This alliance has truly innovated the electronic parts ordering arena over the years, giving tremendous value to both the parts vendor and professional service provider customers. We would like to thank O’Reilly for this honor and we look forward to working together for many, many more years to come.”

 

“O’Reilly has chosen Mitchell 1 as our Preferred Management System based on their continued dedication towards development, communications, sales and field training,” said Tony Bartholomew, vice president of professional sales for O’Reilly.  “Both O’Reilly and Mitchell 1 have the same focus on the professional customer and their success in business, assisted by having the best in class systems from Mitchell 1.”

 

Using Mitchell 1’s Manager/ManagerPlus software, automotive repair shops have the opportunity to streamline their parts ordering processes to save time and reduce labor costs.  They can write an estimate using their choice of integrated catalogs and be confident that they are quoting their customers accurate pricing and be assured the parts are available. Prices, description and part numbers are automatically transferred to orders. Mitchell 1 Manager helps repair shops project a professional image, increase car count, increase revenue per RO, stay competitive and maintain profitability.

 

Manager also seamlessly integrates with Mitchell 1 OnDemand5.com to deliver repair, TSB, maintenance, parts and labor information. Mitchell 1 has worked closely with its customers to incorporate productivity enhancing features designed to increase a shop’s image and bottom line.

  

About O’Reilly Automotive, Inc.:

O’Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional service provider markets.  Founded in 1957 by the O’Reilly family, the Company operated 3,707 stores in 39 states as of September 30, 2011.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.