Mitchell 1 announced today it has opened its Customer Retention Marketing (CRM) programs to work with non-Mitchell 1 management systems, including NAPA TRACS, ALLDATA Service Center, R.O. Writer and others. As featured in and

“We expanded our popular CRM program to make it available to a wide range of users,” said David Niemiec, general manager, Mitchell 1’s Business Performance Services. “Even if an automotive repair shop is not a Mitchell 1 Manager subscriber, they can still benefit from Mitchell 1’s extensive suite of CRM services to help improve their customers’ loyalty and increase profitable maintenance business.”

Automotive repair shops will receive the same benefits and support as Mitchell 1 Manager customers.

“Our new eCRM and products will now work seamlessly with any number of Shop Management Systems,” said Niemiec. “These programs were designed to be completely automated and deliver a measurable return on investment.”

For more information or to see if your shop management system now works with Mitchell 1’s CRM service, contact the Mitchell 1 inside sales group at (888) 724-6742 x5201.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.