Mitchell 1’s Ben Johnson to be Featured
as a Keynote Speaker at ASA Colorado Summit
Ben Johnson, director of product management for Mitchell 1, will be a keynote speaker at the ASA Colorado Summit, taking place on Saturday, Jan. 25, 2020 in Denver, Colorado. Johnson will present a session on Advanced Driver Assistance Systems (ADAS) and discuss the challenges, how repair shops are adapting to new calibration requirements and how the industry supports the service industry’s efforts to remain relevant with ADAS.
“While ‘ADAS’ may not be immediately familiar to all shops, everybody knows about blind-side monitoring, lane departure warnings and adaptive cruise control. These are all ADAS features that shops may already be seeing in their bays,” said Johnson. “As ADAS continues to grow in complexity, independent repair shops need to be ready. I look forward to attending the ASA Colorado Summit to discuss ADAS components and features.”
ADAS is a term that categorizes a variety of vehicle features that help drivers with everything from collision avoidance warnings to adaptive headlights and automated parking. ProDemand®, Mitchell 1’s auto repair information software, includes a Driver Assist (ADAS) Quick Link button that gives technicians immediate access to a table that consolidates in a single location all the ADAS information for the selected vehicle. It’s a quick way to get access to repair and calibration information for ADAS features and components on the vehicle.
As director of product management, Johnson is responsible for managing Mitchell 1’s portfolio of products for the car care industry. Since joining the company, he has overseen the launch of
Mitchell 1’s flagship ProDemand® repair information product, SureTrack® expert-based diagnostic information, TruckSeries repair information for Class 4-8 trucks, and enhancements to Manager™ SE, an industry-leading shop management system. Johnson maintains several ASE certifications and belongs to the Society of Automotive Engineers (SAE) International. He currently serves on the Auto Care Association’s Tool & Equipment and Emerging Technologies committees, the multi-association Telematics Task Force, and the Automotive Aftermarket Suppliers Association (AASA) Telematics Working Group.
More information about the ASA Summit is available on their website.
For more information about Mitchell 1, visit www.mitchell1.com, call (888) 724-6742, or locate an independent sales consultant at www.mitchellrep.com.