Mitchell 1 will hold this year’s third and final Shop Management System Training Workshop Oct. 13-15, in San Diego, Calif. at the Manchester Grand Hyatt, located at One Market Place. The training workshop is designed for those who have previously established competence using their shop management software and now want to learn more advanced capabilities, better methods and shortcuts. This two day session will guide users through all levels of functionality in the Mitchell 1 Manager and ManagerPlus system. Instructors will explore program setup values, inventory, reporting, best practices and advanced transactions, as well as integration with aftermarket cataloging.  Attendees will also learn about the new Mitchell 1 SocialCRM™ customer retention and new customer acquisition service during a relaxed evening reception. As featured in SearchAutoParts.com and TireBusiness.com.

The workshop will be led by John Dwulet, senior product manager for Mitchell 1’s management software solutions, and Tim McDonnell, national training manager, who have 30 years of combined Manager and ManagerPlus training experience. Mitchell 1 support personnel will also be on hand.  Attendees can expect lively discussions on how to use the management system to energize their business, increase profits and boost productivity.

 “This advanced training workshop turns existing shop management system customers into power-users who get the most out of their software and business,” said Dwulet. “The sessions will uncover strategies allowing attendees to compete successfully against dealerships; maximizing their maintenance and repair opportunities and further the relationship with the customer. Each time we conduct a workshop, we repeatedly hear similar comments, such as ‘the workshop opened my eyes to new ways of doing things that have really helped me in my business.’ No matter how long you have had the software, you learn there are better and more efficient methods to operate the day-to-day business.”

PLEASE NOTE: While the workshop materials and general discussion reflect the 5.9 version software, we will also be referencing the new SE 6.4 version where applicable. Since the majority of product functionality is identical, we trust that all attendees will benefit from this training experience, regardless of the version being used.

At the end of each workshop, AMI Course Completion forms will be handed out to those attendees who wish to pursue AMI credits. Students completing this course will be rewarded 30 credits toward the Accredited Automotive Manager (AAM) designation.

Attendees will be welcomed by a cocktail reception on Thursday, Oct. 13 from 6:00 – 8:00 p.m. Workshop sessions run from 8:00 a.m. – 5:00 p.m., on Friday, Oct. 14 and Saturday, Oct. 15. The registration fee is $200 per attendee, plus applicable tax, and covers seminars, continental breakfast, lunch and refreshments each day.  Participants are responsible for transportation to San Diego and hotel accommodations.  Attendees may reserve rooms at the Manchester Grand Hyatt and receive Mitchell 1’s special hotel rate by mentioning

Mitchell 1/ShopKey Manager Training when making the reservation by calling 619-232-1234.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.

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