Mitchell 1 to Focus on ‘Efficiency at Every Step’ at 2020 Virtual AAPEX Experience

If you’re attending the Virtual Automotive Aftermarket Products Expo (AAPEX) Experience online Nov. 3-5, 2020, make sure your plans include a visit to the virtual Mitchell 1 booth to see the latest product enhancements and learn how the Mitchell 1 solutions work together for total shop efficiency.

“We are excited to be part of the new Virtual AAPEX Experience and look forward to welcoming attendees, especially anyone who might never have been to the in-person event, to the Mitchell 1 virtual booth,” said Nick DiVerde, senior marketing director for Mitchell 1. “We’ve got some exciting new product enhancements to share for ProDemand® and Manager SE. Plus, attendees will want to check out our ‘day in the life of a shop’ product demonstration included in Joe’s Garage. While visiting with a Mitchell 1 representative at our virtual booth, ask about special pricing on all Mitchell 1 products during AAPEX.”

The theme in the Mitchell 1 booth this year is helping auto repair shops maximize efficiency at every step in the repair process. Demonstrations will focus on efficiency in the full repair cycle, starting with marketing solutions to bring customers through the door, greeting customers at the vehicle for a multipoint inspection, estimating the job, diagnosing and repairing the issue, and staying engaged with consumers throughout the process with text messaging and after the visit with thank-yous, reminders and reviews.

Special emphasis will be on the updated Estimate Guide in the ProDemand repair information software. The new Estimate Guide streamlines the user experience, putting labor times, OEM parts pricing and part diagrams together on a single page, making it faster to find the information and elements needed for the estimate.

Mitchell 1 will also be demonstrating the new Online Reports in the Manager SE shop management system. This feature makes it possible for shop owners and managers to access shop reports from the cloud, from anywhere they have a PC or device with an internet connection.

Mitchell 1 will be included in Joe’s Garage, a new AAPEX feature this year presenting demonstration videos from leading brands in the industry. The Mitchell 1 video demo is a walk-through of a typical “day in the life of a shop,” beginning with a customer looking for an auto repair shop on the internet, all the way through the check-in process, diagnosis, estimate, repair and follow-up after the visit. Mitchell 1 will be featured on Wednesday, Nov. 4 at 7:30 a.m. and Thursday, Nov. 5 at 11:30 a.m. (all Pacific times). The video will also be available on demand in Joe’s Garage throughout the show. Registered Virtual AAPEX Experience attendees can find the full Joe’s Garage schedule in the virtual platform. Otherwise, visit the AAPEX website to register and view the calendar of events.

For more information about Mitchell 1, visit, call (888) 724-6742, or locate an independent sales consultant at