Mitchell 1 announces its Shop Management System Training Workshop events are now certified by the Automotive Management Institute (AMI). Attendees can earn 30 credits towards their Accredited Automotive Manager (AAM) designation by completing one of Mitchell 1’s comprehensive, two-day events.

“AMI’s certification is a valuable industry endorsement that provides enhanced visibility, credibility and purpose to our training program, while also providing our customers with additional motivation to attend the workshops as a value to their shop’s personal business growth,” said Tim McDonnell, national training manager for Mitchell 1.

Mitchell 1’s Shop Management System Training Workshops are led by certified instructors John Dwulet, senior product manager for Mitchell 1’s management software solutions, and McDonnell, who have 24 years of combined Manager and ManagerPlus training experience.

The workshops are held in various cities across the country three to four times per year. Attendees participate in lively discussions on how to use the management system to energize their business, increase profits and boost productivity. Registration fee is $200 for a shop’s first attendee; each additional attendee is $100. The fee covers seminars, including a 200-page workbook, as well as a full breakfast and lunch each day. Participants are responsible for transportation and hotel accommodations.

The AMI catalog will list the workshops as “Unlocking the Potential: Mitchell 1 Manager/ ShopKey Shop Management Users Workshop.” Near the end of each workshop, Mitchell 1 instructors will hand out AMI Course Completion forms and those attendees who wish to pursue AMI credits should fill it out and include a $10 administration fee.

For more information or to register for one of Mitchell 1’s Management System Training Workshops, visit

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.