Marchex, Inc. (NASDAQ: MCHX), a local search and advertising company, today announced that Mitchell 1, a leading provider of full-service marketing and business solutions for automotive repair professionals nationwide, has selected the Marchex Digital Platform Group to provide call tracking and analytics for its suite of products and business solutions used by tens of thousands of automotive dealerships and aftermarket service providers across the United States.

“Marchex call tracking solutions provided the scalability, ease of implementation and robust call analytics that we were looking for to further enhance our Customer Retention Marketing (CRM) solutions.” said Chris Arden, Product Manager at Mitchell 1. “Our mission is to provide our customers with the best marketing solutions available, and the addition of Marchex’s call tracking and analytics enables them to track the source of their cross-media leads, measure their return on investment and maximize their marketing dollars.”

Mitchell 1 will integrate Marchex’s private label call tracking and robust call analytics into its Customer Retention Marketing products to enable dealerships and independent repair centers nationwide to measure the effectiveness and return on investment (ROI) from their online and offline marketing programs, including search engine marketing, billboards, radio and print advertising.

“Performance-based advertising, particularly in this economic climate, is a key priority for marketers from every kind of vertical.”said Ari Jacoby, President of Voice Services, Marchex Digital Platform Group. “Mitchell 1 is a leader and innovator in the automotive market and we are excited to add our call tracking and analytics to their innovative solutions and enable their tens of thousands of auto dealers and services providers across the country to measure the efficacy and ROI of their marketing campaigns.”

For more information about the Marchex Digital Platform Group, which provides local marketing solutions to national companies with local offices, storefronts or sales forces, visit

About Marchex
Marchex, Inc. ( is a local search and advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.