Mitchell 1 announced today it has partnered with AutoNetTV to provide a full suite of Web videos to users. OwnerAutoSite was first introduced in January of 2009 as a unique Web-based loyalty service for Mitchell 1’s Customer Retention Marketing (CRM) users and their customers (vehicle-owners). Over the last year, Mitchell 1’s OwnerAutoSite vehicle communication platform has been recognized for its ability to help repair shops connect to their customers.

“The addition of AutoNetTV was a natural evolution of the product line as it completes the user experience for,” said David Niemiec, general manager – Business Performance Services, Mitchell 1. “Our AutoNetTV Video Blog provides a library of over 50 videos that explains, in easy-to-understand language, why specific maintenance items are important to the long term health of their vehicle.”

“Mitchell1 is looking to give the service center and the customer the ultimate experience to keep cars running at peak efficiency,” said Robert Cannon, CEO, AutoNetTV. “Combining our AutoNetTV Lobby video program with our online video Web tools gives both the customer and the service center the ability to visually understand the recommended services and why they need regular maintenance.”

“We are pleased to be the first in the industry to combine online service history with an extensive suite of automotive educational content for vehicle owners,” said Chris Arden, OwnerAutoSite product manager, Mitchell 1. “This complete set of interactive Web tools will help vehicle owners more effectively manage their vehicle’s maintenance lifecycle and improve their relationship with participating repair centers.”

To learn more about and AutoNetTV visit

About AutoNetTV:

AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. 6,000 service centers throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately an hour and a half long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers. Website:

About the Author

Jill Schafer

Jill Schafer is the Marketing Communication Manager at Mitchell 1 and has over 20 years of marketing experience with high-technology organizations, including over 10 years in the automotive information industry.